Curator 9000

our strong points are: 1. built a good reputation over the past 5 years 2. the $REKT community itself is already 5 years old 3. we have "died" and come back multiple times with the same community benefitting each time by design these things don't happen overnight, but i have no reason to believe we can't do it again, and at the very least u know we will try and give it our all

when was the last time you saw ETH print a +20% daily candle? 8th May 2025…opened at 1,811 and closed at 2,207. what followed after? +125% move over the next 3 months. and don’t forget the ETH-related coins that ran among with it.

over the past two years we’ve used the Rekt IP, born from @rektguy, to create a global CPG brand, selling flavoured sparkling water, energy + focus powders and drinks. we’re now at a point where we have our manufacturing and distribution rails in place, we have inventory lined up and it’s time to increase our customer base and community even further. having sold over a million drinks DTC from our website, online from Amazon and also in physical retail stores in both the US and the UK, we have a strong sense of our “product market fit” - our biggest customer base has always been those who are “terminally online”, whether it be trading, crypto or AI. the natural next step for our brand would be to spend a tonne on sponsoring content, with the hope of getting the brand more visible and increasing sales. but we thought about what got us here in the first place, it was creating the content ourselves, something which we stopped doing as we spent more time on building the brand. our biggest audience and consumer base is people who are crypto + ai native, i truly believe that is an untapped market demographic which is not acutely focused on by bigger brands (aside from gaming obviously)...and from here on we have two options to grow bigger in it: 1. sponsor loads of streams, creators, content etc - yes this would be great, but it’s not cheap and generally low ROI in terms of conversion. 2. create our own content; streams, write-ups, trades etc - after all this is what got us here in the first place i definitely believe my time in the last 2 years of focusing on “building the company” was required, but as a result, it has meant less focus on “unlocking my audience”, now that we are in a spot where we have a strong team and have matured from growing pains, i think it’s time to put the final piece of this together to unify the entire Rekt ecosystem. people need a reason to “log into Rekt” every day. just selling drinks and hoping that strategy alone will keep us relevant within CT for the next bull market won’t cut it (i am old enough to realise when u gotta intervene and take some decisive action, even if it’s potentially controversial u gotta take risks). having a daily stream + newsletter (which i used to get quite a lot of engagement from) as well as a unique spin on trading content that’s never been done before will allow us to have a 24/7 touchpoint with our audience, community and customer base, ie, the “terminally online”. u are not going to get thru a bull market without seeing or hearing about Rekt, and Rekt Mkts will serve as a funnel for the rekt.com store and all of our products to come. lots of people sit at their desk and do stuff on their computer and lots of people consume energy and focus products to help them do that. the cpg market is wildly saturated, it’s tough to create something truly unique, but brand loyalty and ownership is where we can thrive, and what has gotten us to this stage 4 years after @rektguy launched. like everything i have ever done with Rekt from day 1, this is highly experimental, but i KNOW in my ballz i have to think about this from a different lens and take some risk (and a lot more hard work) to get it to work. ALL of our successes have come from creativity and doing shit that no one has done before, and i think for us to progress to the next level we will need more of that.

alright guys...@RektMkts time xitter.cf/i/broadcasts/1jGXggqqA…

on ethereum:0xdd3b11ef34cd511a2da159034a05fcb94d806686 - 1. our community is 5 years deep, started in 2021 and @rektguy launched in 2022 2. i am fully aware that a large part of my reputation here depends on the success of ethereum:0xdd3b11ef34cd511a2da159034a05fcb94d806686 / @rektdrinks / @RektBrands etc - i went into this knowing that 3. we have have been decimated in the bear market just like anyone else, but it's not our first bear market (see point 1) and we've survived and thrived multiple times in the past 4. a list of things we've done so far this year: collab with @XGames collab with @FaZeEsports collab with @WORLDSTAR collab with @solana collab with @moonbirds launched in physical retail: @GiantEagle + @waitrose launched on @amazon launched Rekt Energy + Focus Drinks and Powder all of this during a grim bear market 5. in the past, we've managed to shoot out of these down periods by being inventive with new ideas - not ideas that completely change our direction, but ideas that further enhance Rekt as a brand on that point, we have something new coming - it will be a new but fitting dynamic to Rekt, it's certainly a risk and i'm unsure of the reception, but i firmly believe it will stake our relevancy and keep us on the radar of risk takers in crypto for the upcoming bull run when it happens. cheers ethereum:0xdd3b11ef34cd511a2da159034a05fcb94d806686

when prices are low...you're upset. you're probably angry...and generally you need someone to blame. this is when project founders take the most beating, rightly or wrongly so, but emotions get the better of everyone. i get my fair share of comments, and i generally understand them...like...no one wants to lose money and when u buy into a project u back a founder to make money for you...so if that doesn't go to plan u naturally blame the founder - simply just human reaction. i can sit here and talk about bad market, things out of founders' control bla bla bla - but there's no point, coz deep down everyone knows that already, and it doesn't fix the human need to take one's anger out on a specific person. one thing i would say though, is Rekt is not just a one-hit-wonder. we are now over 4 years since rektguy started, and in those last 4 years we've had our fair share of ups and downs, riding cycles and people flipping from thinking we are the best thing since sliced bread to a complete ball of nothingness and back again. but the point i'm trying to make here is that i've personally never given up on Rekt. in the context of CT, i have enough self-awareness to understand that i am not the smartest or most talented person in the room, however, i've been through many market cycles...everything is a cycle, and the cycles will keep going until the end of time. the only question is how long each cycle is, and what the peaks and troughs are. when you hit cycle lows, you will see a significant amount of projects die...founders walk away, communities perish...and those projects are slowly forgotten over time. incredibly, founders move on to create new projects, for new cycles, run things back and extract again - it never ceases to amaze me that they are able to serially do this without any repercussion and people simply forget. ironically, when you actually show some loyalty to your project and community, you are more likely to get a bit of stick, because you are vocal/present/active - ie at the forefront of peoples' minds, so you may be putting in your best efforts but the market is the market, but such best efforts still make you a visible attack target. and that's fine tbh...one thing that the last 4 years of doing this has taught me is that u gotta have a vision, and that vision has to be a multi-year vision, accounting for the fact that you will have multiple peaks and troughs within that time frame, it just is what it is. i see many founders crash out in times like these because they simply cannot take the constant harassment by their communities (in some cases it's certainly warranted, in some cases it's not) - but again, i think if ur in this game, part of being a founder is understanding that ur gonna feel like a fkn hero when the times are great, and ur gonna get a lot of flack when times are bad - it shouldn't be something that mentally affects you in either direction - your only goal is to execute your vision without emotion (but with passion). anyway i have rambled quite a bit here and sort of haven't touched on the chart below - this is the inverse euthanasia rollercoaster profile. i think it speaks for itself, but ill tell u this, in the last 4 years the Rekt ecosystem has had its peaks and it's had its troughs...and in its troughs i've experienced the same thing each time "you're dead" "crypto is dead" "it's going to zero" "it's never coming back" "that was a dumb idea" etc etc and like i said earlier, this is where most people give up...but this is precisely where i see the greatest opportunity to build your profile, history and track record of not giving up, and thus building deep community trust over a longer period of time (the ingredients of what makes a brand successful). each time we've crashed, we've patiently persevered...i don't give up and i'd rather ride into the flames of hell than be a pussy...and of course, each time we've rebounded we've reached new heights...not just in terms of price/mkt cap (which i know is what most people are focused on) but for the Rekt movement to become bigger and stronger. we are back near that trough now, when things are tough, but i'm writing this to let you know that this is precisely where we keep going harder and precisely where we will add another badge to our blazer in the face of everyone else giving up. you cannot control market cycles, but you can choose to feel the punches (i enjoy the challenge tbh) and simply keep going, coz that is what will will set the ceiling higher for the next time round. $REKT

something is brewing...

rektguy

founders don’t usually post charts but to call a spade a spade crypto has been absolutely brutal for almost a year. despite that, we’ve shown up every day, delivered everything we set out to do so on our roadmap and massively furthered the @rektdrinks business in that timeframe. $REKT is still up 191% in the past year (vs bitcoin being down 16%), but it certainly doesn’t feel like that and of course everyone is anchored to the price that they bought. we can’t control the market, and i certainly can never promise any price performance, but what i can assure you is we’ll never give up and the market doesn’t change the fact that i genuinely believe this will be the best opportunity i’ll ever have to do something special. $REKT

the $REKT weekly will be back tomorrow at 12.30PM ET / 4.30PM GMT - lots to talk about re energy powders and more updates hope everyone had a good easter