ALT In the past, the Arab Gulf nation was a closed, secretive country, a conservative Islamic society strictly guarded by Sharia law and closed to visitors except those coming for religious pilgrimage or work. Now, the country is going through an extraordinary transformation that began in 2016 at the launch of Vision 2030, the plan that Saudi’s leaders King Salman and Crown Prince Mohammed Bin Salman have devised to catapult the country into the future. The pace of change and its wider effects, particularly on Saudi society, cannot be understated. No matter who you talk to, from young Saudis to their parents, from businesspeople to housewives, practically everyone’s face lights up with excitement when you discuss the topic with them—and the buzz is infectious. One reason for the optimism may well be because the key message that underlies the Vision is that the country’s most valuable resource is not its oil, but rather its people. And it’s the people that this book will introduce you to.

ALT At first sight, modern-day Egypt may seem a chaotic place: a cacophony of sounds, an overload of smells, and a swirling visual feast. Ancient church domes and medieval minarets share the same space with fast-food chains and chic air-conditioned cafés. This country that has inspired conquerors, explorers, academics, and artists is home to 113 million people, who call it Omm Eddunia, Mother of the World. Despite its rich archeological heritage, it is the people who are Egypt’s true wealth. They are by nature friendly, cheerful, warm, and hospitable, renowned for their sense of humor, and extremely stubborn and proud. Good personal relations are at the core of the Egyptian value system; here, people are more important than time or money. This new edition of Culture Smart! Egypt explores the codes and paradoxes of Egyptian life. It outlines the country’s history and shows the forces that have shaped its sensibility.