@Csoya

Senior Director of Social Media @W2Ogroup. Love electronic music & popcorn. Tweets are my own views.

 Los Angeles, CA
linkedin.com/in/christinesoya
Joined September 2011
  • Tweets2.8K
  • Following658
  • Followers614
68Media
Love the creativity in these TikTok campaigns from @Mucinex and @KindBar digiday.com/social/mucinex-e…

How Mucinex enlisted TikTok creators to push cold medicine

TikTok bet early on that by drawing quality video creators to its platform, it could eventually bring in more advertisers.

digiday.com
Greta Thunberg's inspiring words on how to take action against #climatechange: theguardian.com/culture/2019…

Greta Thunberg: ‘They see us as a threat because we’re having an impact’

The climate activist answers questions from famous supporters and Observer readers, with an introduction by Ali Smith

theguardian.com
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Definitely got chills reading this one - Influencers That Aren’t Flesh and Blood, Yet Millions Follow Them nyti.ms/2WIjive

These Influencers Aren’t Flesh and Blood, Yet Millions Follow Them (Published 2019)

From Calvin Klein to KFC, the rise of the computer-generated influencer on social media.

nytimes.com
Instagram will now support landscape video on IGTV theverge.com/2019/5/23/18637… via @Verge

Instagram will now support landscape video on IGTV

The vertical video experiment is over

theverge.com
LinkedIn Follows Facebook's Lead w/ New Ad Transparency Tab on Pages socialmediatoday.com/news/li…

LinkedIn Follows Facebook's Lead with New Ad Transparency Tab on Pages

LinkedIn is adding a new tab to company pages which will detail all the ads being run by a page over the preceding six months.

socialmediatoday.com
Feeling inspired today by the words of Morten Bonde @LEGO_Group - “the only limitations I will meet in life are those I create in my mind." edition.cnn.com/2019/04/24/h…

Lego releases Braille bricks to teach blind and visually impaired children | CNN

Lego has unveiled a new project aimed at helping blind and visually impaired children learn Braille in a “playful and engaging way.” Lego Braille Bricks, a concept originally proposed to the toy...

edition.cnn.com
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Join our first Women in #Science event on Thursday, Nov 1, 5-8:30pm @Genentech featuring their Senior VP Global Head, Clinical Operations @GiselaPaulsen. Register now: bit.ly/18REGP1101 #womenstem
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Today was a big day! My first time as a conference track chairperson for the Patient Solutions sessions at Digital Pharma East #Digpharm #pharma #healthcare
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Proud of our team @SyneosComms at #digpharm Packed house for @mattsnod & Michael Pearlman! Check out the full report syneoshealthcommunications.c… #clinicaltrials
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Michael Pearlman & @mattsnod presenting now at #Digpharm! Engagement Equation: Increasing #Pharma’s Probability of Success with #DigitalAdvertising @SyneosComms
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Such a pretty venue #DigPharm
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Inspiring presentation about using Facebook to discuss female sexual health w/ amazing results: over 42M impressions & 500K clicks to unbranded site @meglopresto @AMAGPharma #DigPharm
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See our team present today at 2:30pm #digpharm! @mattsnod and Mike Pearlman #clinicaltrials
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A few stats on how both video & mobile are paramount #thefutureisnow #digpharm
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#digpharm there were so many questions yesterday about branded #pharma pages - here’s the info direct from @facebook
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“Pharma can be authentic by providing resources that are valuable for the community” #digpharm panel discussion about how Pharma can engage on social media @VertexPharma @ferring @HaleAdvice
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Learnings from picking one platform & doing it well. Experimenting w/ segmentation for different Facebook audiences within rare disease community from @HZNPplc #DigPharm
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Quote from @tracyyedlin at #Digpharm - Personas are not “set it & forget it” they need to adapt over time to meet customer experience needs #pharma
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Average age of @boehringerus RespiPoints program user is 71 & 60% access via mobile. The future is now - older adults do use mobile #Digpharm
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Impressive stats for #COPD patient engagement w/ @boehringerus’s RespiPoints program. Up to 50min time on site per week for average users & increased Rx refills #Digpharm
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