Your All-in-One Solution for Localization, Printing & Digital Media.
Long Beach, CA
Joined March 2019
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In the U.S., Pampers ads featuring a stork delivering diapers resonated with parents. In Japan, the same imagery caused confusion.
The reason was cultural, not linguistic.
Read more in our latest blog:
lnkd.in/etdEExKv
The video game industry has long shown how challenging English–Japanese translation can be. 🎮
With different scripts, grammar patterns, and cultural norms, translators often balance accuracy, creativity, and usability all at once.
Read more: crestecusa.com/blog/lessons-…
Language has played a key role in shaping three decades of friendship between Egypt and Korea. 🇪🇬🇰🇷 From diplomacy and education to arts and entertainment, translators and interpreters have helped bridge cultures and bring two nations closer.
Read more: lnkd.in/dcpzKgKd
Japan is stepping up to help foreign students overcome one of the toughest challenges of studying abroad: learning Japanese.
Read our latest blog on how Japan is tackling this language learning crisis: lnkd.in/djRY-i9Z
We’re excited to be a Pen Sponsor at LocWorld54 Monterey! Stop by booth #201 and say hello, you can’t miss us, just look for Lil’C, our mascot.
We’re looking forward to great conversations, new ideas, and connecting with industry peers. See you in Monterey!
#LocWorld54
Coca-Cola’s Chinese name, 可口可乐 (Kěkǒu Kělè), means “tasty and joyful.” That’s more than a lucky translation. It’s a carefully crafted identity.
Why is localizing brand names for Japan or China one of the most nuanced challenges? Learn more: bit.ly/4274D0X
Every word matters when translating manga. A single choice can reshape a character’s personality, shift the tone of a scene, or even spoil carefully planted foreshadowing.
It’s a challenging yet rewarding field for translators.
Read more here: bit.ly/manga_translations
In Japan, users tend to value information-rich interfaces, clear visual hierarchies, and even “clutter” because it builds trust and credibility.
In our blog, we explore why and how Japanese UX differs from Western UX designs. 👉 bit.ly/452gXSj
Ever seen “salaryman” or “morning call” in Japan and done a double take?
Welcome to Janglish, a uniquely Japanese twist on English.
Our blog breaks down how Janglish is formed and what it means when localizing 👉 bit.ly/3IRYGyo
What does Japanese ikura have in common with Russian caviar? (Besides being fish eggs, of course.)
For the full article, visit crestecusa.com/blog/how-some…
#language #culture #Japan #Japanese #JapaneseFood #localization
How do you reach Americans? Subtitles. But new viewing trends come with new expectations.
For the full article, visit crestecusa.com/blog/american…
#entertainment #language #communication #subtitles #localization #translation
What did we learn at LocWorld53 Malmö about the roles of humans and AI in the language services industry? There’s still room for both.
For the full article, visit crestecusa.com/events/locwor…
#LocWorld53Malmö #locworld #localization #translation #AI #LSP
The 2024 series Shōgun wasn’t just entertainment; it was a response to a global shift in how audiences engage with storytelling.
For the full article, visit crestecusa.com/blog/how-the-…
#translation #subtitles #Japan #Japanese #streaming
Slator and Nimdzi LSP rankings are in for 2025.
Despite economic and political upheavals, the industry reached USD 71.7 bn in 2024.
Nimdzi expects 5.6% growth in 2025, for USD 75.7 bn.
crestecusa.com/news/2025-lan…
#translation #localization #LSPRankings
Will you be at LocWorld53 Malmö June 3rd through the 5th?
Don’t miss out on the information, networking, and energy of LocWord!
Crestec is proud to be the pen sponsor for LocWorld53 Malmö.
#LocWorld53Malmö #locworld #localization #translation #conference #Networking
“To learn a language is to have one more window through which to see the world.”
April 20 was Chinese Language Day!
For the full article, visit crestecusa.com/blog/
#language #communication #Chinese #localization #translation
Language may come from a mutated protein, and birds might be saying, “After you, good sir.” What do you think of that?
For the full article, visit crestecusa.com/blog/
#language #communication #neuroscience #localization #translation
Talking to devices is no longer science fiction. Better localize for voice search optimization!
For the full article, visit crestecusa.com/blog/
#localization #translation #VoiceSearchOptimization
Success overseas: As simple as changing currency options on your website; as tricky as choosing the right name for your product.
For the full article, visit crestecusa.com/blog/
#localization #globalexpansion #L10N #culture #translation #APAC
