We deliver commercially astute PR strategies for game-changing start-ups, innovators and VCs.
London, England
Joined June 2016
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We're no longer posting on Twitter, but you can find us on LinkedIn by following the link below 👇 linkedin.com/company/crest-c…
✨ Two weeks in and 2025 is already delivering ✨
First up: @thetimes featured our client Flok Health's work with NHS Lothian, bringing the UK’s first AI physiotherapy clinic to patients in Scotland and offering same-day care with zero waitlist 🚀thetimes.com/uk/scotland/art…
CTO at @AiimiLtd, Paul Maker, shared his thoughts in @raconteur on the rise of “AI slop” and what brands can learn from AI missteps made by the likes of Labour, Spotify, and Coca-Cola in 2025 🤖raconteur.net/technology/ai-…
Breathe HR's Head of People, Charlie O'Brien, shared advice with @TheSun on how to decide whether to work at a big company or an SME in 2025 💼
Check out her top six things to consider when making this career decision 👇
thesun.co.uk/money/32715352/…
It's that time of year again... The predictions are in for 2025's biggest tech trends, with the latest forecast from @Maddyness_UK led by Crest clients @AiimiLtd @beapplied, @Neara_Global and @NewtonProgramVC 🦾🔮maddyness.com/uk/2024/12/19/…
"Humanising AI in our language leads us to overestimate its capabilities, which can create dangerous dependencies." 🤖 @AiimiLtd CTO Paul Maker writes about the risks of anthropomorphising AI for @raconteur raconteur.net/technology/ant…
In a bonus episode of #NoWorriesIfNotPodcast we chat to @Oriannarosa, Success Associate Editor at @FortuneMagazine. Tune in for tips on landing stories with Orianna's global team - and to discover the very worst thing a PR can do on a Friday night 👀 podcasts.apple.com/us/podcas…
Today we helped @upvest announce their €100m Series C 🚀 The Upvest API means banks and fintechs can empower a new generation of customers to become investors. Huge thanks to @Siftedeu, @TechCrunch, @tech_eu & others for covering this milestone! sifted.eu/articles/upvest-fu…
Is it ever okay to tell your partner you don’t like their look? 🤔
@bloomstories_ Jaimee Bell shares her tips for handling conversations about appearance, inspired by Jacob Elordi’s divisive new beard, for @HuffPost
huffingtonpost.co.uk/entry/i…
On this week’s podcast, @AkanshaDimri Founder and Editor-In-Chief from @TFNBreakingNews tells us about her fascinating journey into tech journalism, why she started TFN and her mission to showcase diversity in startups
bit.ly/46pf3bD
Goodlord @sogoodlord Rental Index in good company in this @FT analysis piece on the variation between private/company owned indices and the @ONS figures ft.com/content/03bd5ad2-6bd7…
Have you listened to our #PRpodcast yet? Each week we interview leading journalists about how they like to be pitched. Our first three series are live and free to listen to now, wherever you get your podcasts 🎧
podcasts.apple.com/us/podcas…
#NoWorriesIfNotPodcast
On the podcast this week, @SullivanOSadhbh from @ipaper explains why she'll never peg health features to “awareness weeks” and why ‘fantasy case study’ is her favourite game. Listen, like, subscribe!
podcasts.apple.com/us/podcas…
What a week for @MobiliseCare 🚀 CEO @Jimmytee was interviewed by @Siftedeu and @UKTNofficial; and @BBCNews covered Mobilise's launch of extra support for unpaid carers in Surrey 👏
bbc.co.uk/news/articles/cwy4…
We were thrilled to work with @Gendo_AI to announce their latest raise this week, just weeks after they announced their pre-seed 🌱 Dubbed "Midjourney for architects", the tech is transforming a critical component of architectural design
thenextweb.com/news/ai-start… @thenextweb
In this week's podcast episode we chat to @linzasaur from @businessinsider about the gaps in her expert network, how she spots a trend and her eclectic ‘social culture’ beat. Tune in wherever you get your pods 🎧
bit.ly/46pf3bD
There's nothing we love more than great data 📈 Ace to see @Flexa_Careers' Work Index covered in a slew of publications this week, including @CityAM and @theLDNstandard cityam.com/demand-for-flexib…
Episode 3 of our podcast is now live! @davidprosserind from @Forbes demystifies the Forbes Contributor Network, describes trends in business journalism and explains why it matters to PRs that he starts many of his stories with a ‘problem statement.’
bit.ly/46pf3bD
Manjul Rathee, founder at @BfB_Labs, spoke to @oscar_hornstein at @UKTNofficial last week about her advice for first-time founders and how startups can promote diversity 🚀
uktech.news/news/founder-int…
