CreativeWorksLondon

This week Riyadh saw the big unveiling of our Esports World Cup 'Slope' set design and Showtime big-screen content package at the 2025 Esports World Cup Opening Ceremony in Boulevard City, Riyadh, for the flagship broadcast series EWC Spotlight, produced in partnership with IMG and the Esports World Cup Foundation (EWCF). @EWC_EN Featuring a brand-infused triangular slope design with integrated EWC branding, event lighting programming, and triangle-inspired textures, the set was built by the Middle East office of @joelewiscompany (JLC) . We also crafted a modular graphics package to bring the environment to life, supporting IMG ’s hybrid live event-broadcast storytelling for Esports World Cup Foundation EWC Spotlight, a dynamic series showcasing the Esports World Cup’s thrilling tournaments to a global audience, brought to life by the EWCF’s vision for esports excellence. Our deliverables included an original set concept and a flexible 'After Dark Headliner' content package, designed to enable vibrant, large-scale live broadcast storytelling. Starting from early conversations and doodles with Broadcast Director Richard (Dickie) Day @dickieday79 in February 2025, CW transformed these ideas into a full concept and collaborated with @IMG, Kick512, and JLC to deliver a brand-centric physical and digital visual solution that complements EWC’s identity and thrives in Boulevard City’s unique environment. Huge thanks to IMG and the EWCF for bringing us on this epic journey to help tell the story of the Esports World Cup through EWC Spotlight at this incredible venue and event and many thanks to our team for pulling off another amazing project. #EWC #IMG #RIYADH #ESPORTS #SETDESIGN #SHOWVISUALS #MAKEITLIVE