Brand Lover, Brand Marketer & Brand Builder Extraordinaire. Book orders at https://xitter.cf/t.co/L9zOr4BO7F
Cape Town
Joined June 2009
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‘Come Home’, is this a Pam Golding campaign? No, it’s behind SA’s biggest grocery slide. Not an OK failure but, Leadership to Lost is the Pick’n Pay story. Other recents ‘Inspired by You’. Get Brand Position wrong, expect consequences. Recovery help tools craigdore.com
‘Your Eye in the Sky’, this is a strapline for @Airlink, What must a consumer understand for this? Brands need to be more thoughtful about there positioning, every word must be highly considered.
Eating humble pie, you don’t need a good position line to grab headings you need a stunt the whole world talks about @Fly_Airlink
@Airlink - what is your purpose, what is your growth strategy, what are your strengths, what is the consumer experience? these are areas brand should explore before becoming an optometrist
We have experienced some teething problems with completing book orders & delivery instructions but I’m happy to report the domestic market order fulfilment is resolved. Competitive international rates are WIP . Thanks for your patience. Order at craigdore.com
Can a follower be a leader in @F1 race? The @Gucci conundrum: follow @LV into F1; it must be right. The BOSS partner @AstonMartinF1 is a comfortable, youthful brand association of design & lifestyle. Gucci could find a luxbrand collaboration matrix help craigdore.com
Self-publishing is comparable to the tough task of Writing. Both
situations require personal perseverance and grit. I should know that it takes time to build brands, even personal brands. I might need to refresh myself on Part 3, The Art & Science of Luxury Marketing
Now Available @ craigdore.com packed with almost 400 brand examples; fashion, apparel, watches, jewellery, automotive, aviation, yachts, travel, FMCG, technology, sports, footwear, leather and much more… there is something for everyone.
Like luxury brands, time is an important factor to ensure efficiency and quality. ‘The art & science of luxury marketing’ book will soon be ready to order and be shipped. Exuberance versus the reality of testing everything #luxbrands #brandamplify small delays
The wait is over! ‘The Art & Science of Luxury Marketing’ is open for pre-order in 48 hours. Unlock Marketing 101 + the new Luxury Brand Diamond Tool 2.0. Get inspired and elevate your brand. Pre-order: craigdore.com #LuxuryMarketing #BookLaunch
Marketing science should be an enabler, but most often it’s a grind or inhibitor. If you prescribe to free thinking marketing with only guiding structure & tools then, The Art & Science of Luxury Marketing is for you. #booklaunch #luxbrand #brandamplify craigdore.com
The Art & Science of Luxury Marketing, Why? When I started in marketing it was 90% Art and 10% Science. Now we are bombarded with metrics, data, information, every decision seems more informed, where is the art? Buy the book.. #luxurymarketing #luxbrands #brandamplify