🔬 For researchers & innovators: 🇮🇹 USING DATA TO RETHINK COLORECTAL CANCER SCREENING Making better use of information collected through colorectal cancer screening could help identify different levels of individual risk and guide the development of more targeted screening protocols. In this video interview, Carlo Senore, Regional Screening Coordinator, @CpoPiemonte, and Task Leader of EUCanScreen Tasks 5.3, 9.4 and 10.4, explains how researchers are investigating the use of results from earlier colorectal cancer screening rounds, alongside information on lifestyle and environmental exposures, to better assess individual risk. 🎗️ While screening programmes already collect valuable data, gathering additional information directly from participants introduces a further challenge: the time and effort required could discourage participation, with potential implications for equity and access. A study currently underway in Italy, funded by the Ministry of Health, is examining the impact of lifestyle questionnaires on screening participation, with the aim of informing future communication and invitation strategies. Better screening strategies depend not only on the data we collect, but also on how we collect them. This project is co-funded by the European Union. 🇪🇺 The Italian EUCanScreen network brings together: ProMIS · ISPRO · @istsupsan · @MinisteroSalute · @Ausl_RE · @RegioneMarcheIT · @CpoPiemonte · ULSS 4 Veneto Orientale · @MarioNegriIRCCS · Università Cattolica del Sacro Cuore · Provincia Autonoma di Trento · @IstTumori · @RegLombardia · ATS Pavia · Istituto Tumori "Giovanni Paolo II" Bari · ASL Taranto ... Stay with us! #EUCanScreen #CancerScreening #CancerPrevention #ColorectalCancer #HealthCommunication #PublicHealth #Italy #CountryCampaign #JointAction

🏛️ For policymakers & health authorities: 🇮🇹 RISK-STRATIFIED SCREENING: ITALY’S EXPERIENCE IN EUCANSCREEN Italy is bringing one of the world’s first experiences of individual risk-stratified cervical cancer screening to EUCanScreen. By adapting screening pathways according to whether and when women were vaccinated against HPV, Italy has introduced a differentiated approach that takes individual risk into account. 🎗️ Through EUCanScreen Work Package 9, this experience can be evaluated and shared with other European countries. At the same time, Italy is learning from other risk stratification strategies developed across Europe, including those based on HPV genotyping, which are expected to be introduced into Italian screening programmes in the coming years. In this video interview, @giorgi_rossi , Director of the Epidemiology Service at @Ausl_RE and Scientific Coordinator of EUCanScreen Tasks 9.2 and 9.3, outlines Italy’s experience in risk-stratified cervical cancer screening and highlights the value of this two-way exchange of knowledge and experience. Different experiences, shared knowledge: improving cancer screening together. This project is co-funded by the European Union. 🇪🇺 The Italian EUCanScreen network brings together: ProMIS · ISPRO · @istsupsan · @MinisteroSalute · @Ausl_RE · @RegioneMarcheIT · @CpoPiemonte · ULSS 4 Veneto Orientale · @MarioNegriIRCCS · Università Cattolica del Sacro Cuore · Provincia Autonoma di Trento · @IstTumori · @RegLombardia · ATS Pavia · Istituto Tumori “Giovanni Paolo II” Bari · ASL Taranto ... Stay with us! #EUCanScreen #CancerScreening #CancerPrevention #CervicalCancer #HPV #HealthCommunication #PublicHealth #Italy #CountryCampaign #JointAction

🏛️ For policymakers & health authorities: 🇮🇹 Engagement as a practice. Across Italy, several initiatives have proven the value of actively involving stakeholders in cancer screening. The strength of this approach lies in the diverse perspectives each and every contributor offers. Stakeholder Forums create a space where citizens, patients, clinicians, public health experts, and communicators can dialogue around the same table. In the recent Stakeholder Forum on prostate cancer screening, 24 key actors collaborated through 2 Delphi consultations, 7 plenary meetings, and targeted literature reviews. 🎗️ This collective effort identified 16 priority questions across four key areas: data on the usage of PSA testing, recruitment methods, and pathway redesign; screening protocol; communication, training, and co-design; ethical, legal, social, and monitoring aspects. Now it's time to put this approach into decision-making processes! Different perspectives, one shared vision: screening designed for people… WITH PEOPLE. The Italian EUCanScreen network: ProMIS · ISPRO · @istsupsan · @MinisteroSalute · AUSL IRCCS Reggio Emilia · @RegioneMarcheIT · @CpoPiemonte · ULSS 4 Veneto Orientale · @MarioNegriIRCCS · Università Cattolica del Sacro Cuore · Provincia Autonoma di Trento · @IstTumori · @RegLombardia · ATS Pavia · Istituto Tumori "Giovanni Paolo II" Bari · ASL Taranto ... Stay with us! #EUCanScreen #CoFunded #CancerScreening #Italy #CountryCampaign

💛 For everyone in Reggio Emilia and across Europe: 🇮🇹 Screening goes to School in Reggio Emilia Since 2023, educational sessions have been organised in literacy schools across the Reggio Emilia area for learners with A1 and A2 language proficiency levels. The sessions explain screening programmes in a clear and accessible way, focusing on why they are important, how to access them, how often to take part and the benefits of prevention. Beyond translated materials, the sessions offer an opportunity for direct dialogue, allowing participants to ask questions, clarify doubts and discuss organisational, linguistic and cultural barriers to participation. Informing, listening and creating opportunities for dialogue can help make prevention more accessible and bring screening services closer to everyone. The Italian EUCanScreen network brings together: ProMIS · ISPRO · @istsupsan · @MinisteroSalute · @Ausl_RE · @RegioneMarcheIT · @CpoPiemonte · ULSS 4 Veneto Orientale · @MarioNegriIRCCS · Università Cattolica del Sacro Cuore · Provincia Autonoma di Trento · @IstTumori · @RegLombardia · ATS Pavia · Istituto Tumori "Giovanni Paolo II" Bari · ASL Taranto #EUCanScreen #CoFunded #CancerScreening #CancerPrevention #ReggioEmilia #HealthCommunication #PublicHealth #Italy #CountryCampaign #Barriers

💛 For everyone in Piedmont and across Europe: 🇮🇹 My Trusted Screening – Choosing Quality in Cancer Prevention In Italy's Piedmont Region, the "Prevenzione Serena" campaign highlights the value of organised public cancer screening programmes and helps citizens make informed choices about their health. Developed by @CpoPiemonte, in collaboration with @regionepiemonte, the campaign focuses on three organised screening programmes covering breast, cervical and colorectal cancer. 🎗️ Under the message "Choose quality, my trusted screening", the initiative explains why evidence-based protocols, free access and the quality of the entire screening pathway matter. Through illustrated booklets, information leaflets, posters, videos and coordinated social media activities, the campaign brings clear and reliable information closer to citizens. An Italian communication experience that reflects EUCanScreen's commitment to high-quality, accessible and equitable cancer screening across Europe. The Italian EUCanScreen network brings together: ProMIS · ISPRO · @istsupsan · @MinisteroSalute · AUSL IRCCS Reggio Emilia · @RegioneMarcheIT · @CpoPiemonte · ULSS 4 Veneto Orientale · @MarioNegriIRCCS · Università Cattolica del Sacro Cuore · Provincia Autonoma di Trento · @IstTumori · @RegLombardia · ATS Pavia · Istituto Tumori "Giovanni Paolo II" Bari · ASL Taranto #EUCanScreen #CoFunded #CancerScreening #PrevenzioneSerena #Italy #CountryCampaign #ProMIS