Syl

Are Tech bros actually going to save Marketing by accident? 🤔 I think yes. Tech has a quiet belief: great products sell themselves. That's why builders have long treated marketing as the soft function anyone could do. AI makes building a company trivially easy. More than ever, engineers are starting their own companies with the same plan: "AI will handle marketing." Then they launch, and get crickets. Their product looks like a thousand others, because everyone uses the same tools and the same ideas. AI can write your positioning, plan, and creative, and none of it matters if you have nothing to say. A great product doesn't sell itself when ten others look just like it. That's the real story behind the "tech-broification" of marketing (h/t Miranda Shanahan): strategists rebranded as "narrative engineers." What marketers have always known: distribution is now the central challenge in creativity. When anyone can copy what you build, your moat is someone who can answer: Why does this product matter? Where does it need to show up? How do we build strong, favorable associations over time and get into the consideration set? Product-led purism is hitting its limits. Brand and creativity matter more than ever.

Intent is packed with so many features, and we ship new ones 3 times a day, it seems. Agents can now comment on each other's specs to collaborate - Main agent writes the core spec. - get other agents (security, perf, design, etc) to review & comment 🧙 augmentcode.com/intent

Augment Agent is live, my favorite feature? MCP integration. My Favorite MCP? Spotify. Auggie know that I love some lo-fi in the morning and automatically start a play for me 🫡

After Deepseek R1, Grok3 is now out. Toping a bunch of benchmarks. If it's not that hard to make frontier models, why do we still need OpenAI and Anthropic? Actually no /s on that one