Robust A/B testing features at 1/5th enterprise tool prices | A/B Testing Tool of the Year at Experimentation Elite Awards 2024
California
Joined October 2009
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Convert.com retweeted
Another epic Experiment Live Meetup, this time in Bogotá 🇨🇴
Great convos, unfiltered stories, new friends, and even birthday cake 🎂
Nothing beats bringing experimentation folks together IRL.
Onward🚀
Brought to you by @Speero_agency &
@Convert
Convert.com retweeted
After years of not AB testing due to Google Optimize being discontinued, we're finally set up with @Convert and have created a bunch of tests.
It's expensive but hopefully the increase in conversions will more than make up for it - I'll share the results when I have them 📈
Convert.com retweeted
💰 $140M+ in additional revenue in 2024.
Want to know how we did it?
In this workshop, Convert.com’s CSO Tiffany Fortune and I will break down:
- The 5 most impactful A/B tests of 2024 - complete with hypotheses and designs
- Strategies to maximize #RPV in 2025
- Before-and-after examples from top #ecommerce brands
- Simple changes that drove dramatic results
📅 February 12th, 2025
⏰ 12 PM ET / 9 AM PT
Save your spot: cnvrsn.co/KxZvj
#sponsoredpost
Convert.com retweeted
#GenAI on PDPs is starting to take off for 2025 🚀 but where should you put it within your page template?
evo, the first merchant to launch a “ChatPDP” conducted extensive A/B testing and customer satisfaction surveys to arrive at their highest converting placement
They found the highest converting spot was right below the image gallery on desktop
But where should YOU place it within your template for mobile users?
This video shows a variety of live mobile examples with placements and UI treatments you can try if you’re going to add this feature to your #ecommerce store
There are at least 4 #shopify apps that will enable this feature for you: Alby, Anagram, Spiffy and Asklo
And test them out with a tool like @Convert of course! 😉
Convert.com retweeted
9 creative #UX and merchandising ideas for your SALE section 🤑 spotted on top #ecommerce sites:
1. “Best of sale” links and filters for your rarely discounted SKUs (SKIMS)
2. “New to sale” filters for your die-hard sale stalkers (Alo Yoga)
3. Promoted size filters (various) the most under-utilized Sale page feature in fashion
4. Promoted percent off filters (Fashion Nova)
5. Promoted filter mini-nav text link (LNDR) – “micro navigation” is trending this season*
6. Sub-category content cards to serve as mid-page filters (Mejuri)
7. “Selling fast” badges for contextual urgency (Sanrio)
8. Try social proof badges to dispel idea Sale section is “stuff nobody bought” (Michael Kors)
9. Show $ vs % savings for high-ticket items on listing badges (Bataleon)
*see comments for home page micro-nav examples from AE Outfitters and GAP 👇
Thank you to the A/B testing rock stars at @Convert for commissioning this video series 🤩✨
👉 ecommerceGet 1000+ ideas at EcomIdeas.com💡
#UXdesign #abtesting #Shopify
Convert.com retweeted
Do those deal drawers you see on Old Navy really convert? 🤔🤑
They sure do for KitchenAid
Their A/B test did so well they had to triple check their results
Of course YOUR mileage may vary
Always be testing with @Convert 🧪
#ecommerce #UXDesign #Shopify
Convert.com retweeted
Do those mystery #marketing tactics really convert?
🔮7 ways #ecommerce merchants are using Mystery Marketing 🔮
Which sites kept these strategies, and which dropped them? See the comment thread
Thank you @Convert for partnering on this series 🦾
Convert.com retweeted
16 ideas for where to put your Product Finder Quiz CTA 🔍 from the Ecom Ideas database💡ecomideas.com/
Remember to CYA on CTAs
Always be A/B testing with a tool like @Convert 😉
Convert.com retweeted
What people think CRO is vs. What CRO actually is
I see this misconception all the time...
Don't get me wrong.
Fancy landing pages and button colors have their place.
But they're just the tip of the iceberg.
Real CRO goes much deeper.
Here's what CRO actually involves:
1️⃣ Data-Driven Decision Making
↳ We don't guess, we analyze.
↳ Every change is backed by solid data.
2️⃣ User Behavior Analysis
↳ Understanding how users interact with your site is crucial.
↳ Heat maps, session recordings, user testing - we use it all.
3️⃣ Conversion Funnel Optimization
↳ We look at the entire user journey, not just single pages.
↳ Identifying and fixing leaks in your funnel is where the magic happens.
4️⃣ Hypothesis Testing
↳ We form theories based on data and user behavior.
↳ Then we test them rigorously.
5️⃣ Continuous Iteration and Improvement
↳ CRO isn't a one-time thing. It's an ongoing process.
↳ We're always testing, learning, and improving.
True CRO is about understanding your users and continuously improving their experience.
It's not always flashy, but it's incredibly powerful.
- - - - - -
What's your experience with CRO?
Let's discuss in the comments. ⬇️
♻️ Repost this to spread the word.
And follow me for more CRO insights
Convert.com retweeted
🚨 We're hiring more CRO Specialists.
Job Spec here: docs.google.com/document/d/1…
Please get in touch if interested and please share this post 🙏
Convert.com retweeted
Are you gutsy enough to test these Cart ideas before hashtag#BFCM? 🧪🎄 Address shopper anxiety where it matters most – the CART 🥵 🛒
These are JUST ideas 💡NOT best practices (YMMV)
Always be testing with a tool like @Convert
#ecommerce #shopify #dtc #abtesting
Convert.com retweeted
🚨 We're hiring Partnerships Manager (UK-based).
Job Spec here: docs.google.com/document/d/1…
Please get in touch if interested and please share this post 🙏
Convert.com retweeted
🚨 We're hiring CRO Specialists.
Job Spec here: docs.google.com/document/d/1…
Please get in touch if interested and please share this post 🙏
Convert.com retweeted
Newly redesigned @MakeupByMario w/ a 22% increase in revenue per user 🚀
A/B testing with @Convert directly compared the VAAN redesign with the previous site.
By placing Mario at the heart of the experience, we’ve created a deeper connection between the brand & its customers
Convert.com retweeted
⚡️Time to Celebrate Again: 100,000 Women in Tech & Allies
Join the Women in Tech Global Awards 2024
womentech.net/women-in-tech-…
Nominate until Oct 1, 2024
#WTGA #WTGA2024 #womenintech #womenwhocode #executiveleaders #womeninstem #womeninbusiness #diversity #inclusion #DEIB
Convert.com retweeted
Want to know how the true testing masterminds triangulate quant, qual, and visual data to pinpoint conversion roadblocks AND uncover blindspots?
BOOKMARK this blueprint and start generating a never-ending pipeline of high-impact test ideas.
BONUS TIPS: buff.ly/3KRtzAU
Convert.com retweeted
You don't always need to 'A/B test it.'
When traffic is low, user interviews, surveys, or prototype testing can quickly validate ideas and keep you data-driven without the time investment.
Save A/B tests for your big bets.
New post by @sneh_ratna buff.ly/3VFUt3t
Convert.com retweeted
Here are 3 more awesome job openings from our network:
🤩 @Bounteous is hiring a Senior Director, Data Strategy (Personalization) - Remote (US, Canada) bounteous.com/careers/job/f3…
🤩 @ctidigitalUK is looking for an extra pair of hands to help with their Conversion Rate Optimisation work: linkedin.com/feed/update/urn…
🤩 Chirpy is still looking for a freelancing statistician, preferably with experience in experimentation linkedin.com/feed/update/urn…
Convert.com retweeted
How to split test the images of your PDP image carousel images?
Easy 3 steps:
1. Duplicate the product
2. Duplicate the product page template & adjust the images in the carousel
3. Set up a split URL test in your split testing tool (e.g. @Convert)
Monitor revenue as your main metric, but engagement and ATC also.