Track Conversions from 60+ WordPress Plugins in 20+ Modern Analytics Platforms and 8 Ad Platforms
Joined January 2024
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Meta matches pixel and Conversions API events by event name plus event ID. If the browser says Purchase and the server says purchase, dedup fails and every sale is counted twice. How to check for it: conversionbridgewp.com/meta-…
If you count on Google Consent Mode to fill in the visitors who decline your cookie banner, that only covers Google. Meta, TikTok, and the rest see nothing from those visitors. How to get more people to say yes: conversionbridgewp.com/impro…
Installing the Meta Pixel on WordPress takes a minute. Getting it to fire Lead and Purchase from your forms and store is what lets Meta optimize toward buyers, and that is what lowers your cost per conversion. conversionbridgewp.com/meta-…
Your cookie consent rate is a conversion rate. A visitor who rejects the banner and then buys is a real sale that Google Ads and Meta never see. What the studies say moves the number: conversionbridgewp.com/impro…
Adding an access token next to the Meta Pixel ID means each conversion is also sent from your server straight to Meta, not only from the visitor's browser. In the setup demo it's one extra field to paste, and it works the same way on Snapchat, Pinterest, and Reddit.
The full timed setup is on YouTube if you want to watch it start to finish: webshine.co/jq6dh5
Added the GA4 tag and want to be sure it's actually tracking? Realtime shows your visit in seconds. DebugView shows each event with its details, and Conversion Bridge turns it on with one checkbox.
conversionbridgewp.com/how-t…
Site Kit is a good Google Analytics WordPress plugin, and it now tracks conversions for eight plugins. Where it stops: anything outside Google, and any plugin not on that list.
conversionbridgewp.com/how-t…
If you hate setting up Google Tag Manager, I get it. There are other ways to add GA4 to WordPress that never touch it, and for most sites GTM is overkill anyway. The options, and which one fits:
conversionbridgewp.com/how-t…
Google pushes Tag Manager as the proper way to add GA4. It exists so big-company marketing teams don't wait on developers. On a WordPress site run by one person or a small agency, it's overkill.
conversionbridgewp.com/how-t…
Purchases aren't the only WooCommerce event worth tracking. In the setup demo I also turned on product views, add to cart, and begin checkout, so every step of the funnel shows up in Google Analytics and Meta Ads, and it's four checkboxes in the wizard.
The full timed setup is on YouTube if you want to watch it start to finish: webshine.co/mv4h9h
Five ways to add Google Analytics to WordPress (GA4): paste the tag, Tag Manager, Site Kit, your cookie banner, or a plugin (we know a good one). They all get pageviews into GA4. Four of them stop there.
conversionbridgewp.com/how-t…
New store on @FluentCartWP? Conversion Bridge saves the visitor's UTM campaign to each order, so the sale carries its source all the way into your CRM. conversionbridgewp.com/captu… #WordPress
Most WordPress analytics dashboards show sessions, pageviews, and bounce rate, and none of those tell you whether any of those visits turned into anything. I wrote up what a dashboard should show instead.
conversionbridgewp.com/wordp…
I timed a full Conversion Bridge setup on a demo WooCommerce store, starting from uploading the plugin. Purchases, a WS Form form, and a button click were tracking in Google Analytics, Plausible, and Meta Ads in 1 minute 42 seconds.
If you want to try it on your own site, you can get started here: webshine.co/t84c69
New in 1.16: an Overview report with conversions, value, sessions, and conversion rate for any date range, each compared against the period before it.
40 conversions is good news or bad news depending on what last month looked like, so now both numbers are on the same screen.
Concord is now a supported consent banner in Conversion Bridge. @concordtech
Concord makes consent simple for site owners, the kind of tool I like working alongside. Pick it in your settings and every platform you've enabled respects what visitors chose, Consent Mode included.
Conversion Bridge now works with @consentmanager, and I've wanted this one for a while.
It's built on the IAB TCF and GPP standards, so it does consent the proper way rather than one company's way. If the signal isn't clear, nothing tracks until it is. I'm glad to support it.