Digital marketing consultancy specialising in conversion rate optimisation using data, experimentation & customer feedback. Founder @northresearch

Chester, England
Joined August 2017
🚨 Google’s move to gtag.js is a step back! GTM offers unmatched flexibility, control, and speed for analytics. πŸ‘‰ Learn why GTM remains the better choice for agile businesses: conversion-uplift.co.uk/post… #GA4 #GoogleTagManager #DataStrategy #DigitalMarketing #Analytics
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Seeking trusted business referral partners! Keen to connect with: - Data Consultants - Digital Marketing Consultants - Digital Project Managers - HR Consultants Join us 24th Oct at Rowton Hall Chester! conversion-uplift.co.uk #Networking #ConversionUplift
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Why averages distort GA4 data: - Hide variations πŸ€” - Mislead insights πŸ’‘ - Mask user behaviour 🚫 - Tailor strategies 🎯 For more info visit our GA blogs: conversion-uplift.co.uk/?s=g… #GA4 #DigitalMarketing #DataSegmentation #ConversionUplift #DataAnalytics
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Why is GA4 full of garbage? Poor setup leads to bad data! - Avoid Enhanced Measurements 🚫 - Use GTM for custom events - Export to BigQuery for raw data πŸ“Š - Customise for better insights Check out our website: conversion-uplift.co.uk/ #GA4 #GTM #ConversionUplift
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πŸ“Š What makes a great metric? - Contextual relevance - Clear & simple - Comparative - Actionable - Balanced - Behaviour-influencing - Aligned with goals πŸ‘‰ conversion-uplift.co.uk #GoogleAnalytics #DataStrategy #Metrics #BusinessIntelligence #ConversionUplift
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Is your website struggling with outdated tracking? πŸš€ We specialise in server-side GTM tracking for better performance! - πŸ”’ Data security - πŸ“Š Accurate analytics - ⚑ Improved load times πŸ‘‰ conversion-uplift.co.uk #ServerSideTracking #GA4 #DataSecurity #ConversionUplift
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πŸ” Common Data Analysis Mistakes: - Assuming data is clean - Ignoring seasonality - Focusing on vanity metrics Visit our website: conversion-uplift.co.uk or contact: [email protected]. We're here to help! #DataScience #GA4 #GoogleAnalytics #ConversionUplift
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πŸš€ Why Should You Export Google Search Console Data To BigQuery? - πŸ“Š Comprehensive data - πŸ“ˆ Long-term trends - πŸ›  Custom reports + MORE! Visit our website: conversion-uplift.co.uk/ or contact us at [email protected] #BigQuery #GA4 #SEO #ConversionUplift
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Future-proof GA4 with server-side tracking. Enhance data accuracy, security, performance, and resilience to cookie changesπŸŽ―πŸ”πŸ“Š Watch our video here: conversion-uplift.co.uk/post… @stape_io #GoogleAnalytics4 #ServerSideTracking #DigitalMarketing #Stapeio #WebsitePerformance
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Stay compliant with Google's Consent Mode by integrating it with your CMP. Key steps: - Enable Consent Mode. - Capture consent values. - Transform cookie values. - Create consent triggers. - Configure tag settings. - Set default consent. - Test thoroughly. #GDPR #DataPrivacy πŸ›‘οΈ
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Why don't UTMs work in GA4? - Use supported UTMs - Follow channel rules - Custom groupings - Correct format - GTM capture - Avoid internal tagging - Server-side events #ConversionUplift #GA4 #UTMs #GTM
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πŸš€ Unlock your digital analytics potential with a comprehensive GA & GTM audit! Ensure data accuracy & compliance. #DigitalMarketing #AnalyticsAudit βœ… - Configuration Review - Tag Management - Data Integrity - Key Event Tracking - Customisation
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πŸš€ Unlock your web analytics potential with an expert GA4 & GTM audit. - πŸ” Data accuracy - 🎯 Custom tracking - πŸ”— Seamless integration - πŸ“Š User insights - πŸ›‘οΈ Compliance - πŸš€ Strategic growth #GA4 #GTM #DataAnalytics #Marketing Contact us now! [email protected]
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πŸš€ Boost your website performance with server-side GTM tracking! - πŸ”’ Enhanced Data Security - πŸ“Š Improved Data Accuracy - ⚑ Optimised Page Load Speed πŸ“Ή Watch Our Step-by-Step Video Guide Here: youtube.com/watch?v=0cFdIhbX… @stape_io #GTM #ServerSideTracking
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πŸš€ Unlock the full potential of GA4! πŸ” Audit Regularly 🏷️ Use GTM πŸ“Š Data Retention 🎯 Track Key Events 🌐 Channel Groupings πŸ€– Predictive Metrics 🧩 Integrate with BigQuery πŸ”„ Attribution Models 🧩 Create Funnel Reports πŸ“ˆ Data Visualization
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Our newest blog is up! This is about migrating to server-side tracking with Stape.io - A powerful tool. πŸš€πŸ“ˆ Read more at: conversion-uplift.co.uk/post… @stape_io #stapeio #conversionuplift #serversidetracking #tutorial #gtm #ga4
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