Tips, Advice, News, Tutorials, and Giveaways from Adwords Premier Partner and Google SEM-PPC Management Authority, Conversion Giant.

Los Angeles, CA
Joined February 2009
Conversion Giant retweeted
And this is why SEO isn’t dead – at Brooklyn, NY
There were a lot of noteworthy Google algorithm updates in 2021. Here’s a handy graphic created by @OnCrawl for safe keeping: oncrawl.com/oncrawl-infograp…
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Conversion Giant retweeted
we like to call this one Soogle (sections of Google)
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If you believe content is still king, then you don't want to ignore passage ranking youtu.be/cQIhbetHMEo
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Passage ranking is on the way, but is there anything you can do to capitalize? conversiongiant.com/optimizi…
This is 100% accurate, and also, 100% obvious. I designed Domain Authority (with Ben & Chas) in 2011 to represent how content would perform on websites based on their link profile. It works pretty well (hence the high correlation w/ rankings) 😉
"Moz made up Domain Authority . They tried to understand the Google algorithm and to give a metric to that understanding." Check out the latest SEO Myth-busting with @JudithLewis about #DomainAuthority ⤵ ✅ youtu.be/DKryTvUQvEs ✅ podcastics.com/episode/59412… #SEO
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This is why we stress improving a site's overall performance and not just focusing on individual pages (unless those individual pages are in particularly dire need of help).
Google ranks web pages but the overall site quality metrics and other site level metrics can greatly influence the ranking of those individual web pages seroundtable.com/google-site…
Lego Stops Marketing Police Sets | Safely Reopening Offices | How Brands Can Support BLM Check out this issue of GUH for the latest in #marketing news! Featuring: @SHRMwriter @loudmouthjulia @bheater conversiongiant.com/giant-up…
Permanent Advertising Shifts | Personalization on a Budget | What Productive WFH Employees Do Check out this issue of GUH for the latest in #marketing news! Featuring @theproductboss @ashleyrcarman @adhutchinson @GinnyMarvin @edmundheaphy @RealLifeE conversiongiant.com/giant-up…
conversiongiant.com/giant-up… Is your website seeing different rankings this week or last? Good or bad? #seo #Googlealgo
Major Algorithm Update | Using Video for COVID-19 Marketing | Reducing WFH Screen Time Check out this issue of Giant Upper Hand for the latest in marketing news! With @RealLifeE @philgrahambiz @danielnewmanUV @ashleyrcarman @ldignan @rustybrick @sal19 conversiongiant.com/giant-up…
Potential Summer Ad Surge | Virtual Event Marketing | Connecting While Distancing Check out this issue of Giant Upper Hand for the latest in marketing news! With @diannadilworth @adrian_fisher @LaurenTTeague @ZonteeHou @AubreyNPR @Mark_Penn @JuliePaci conversiongiant.com/giant-up…
Post-COVID Messaging | TP Ads Get Weird | Pandemic Email Marketing Check out this weeks issue of Giant Upper Hand for the latest in digital marketing news! Featuring @Sheila_Dang @jeffcbeer @rogerdooley @JoePulizzi @CEOCoachBates @PaulBarba_ @robwilliamsNY conversiongiant.com/giant-up…
Domino's Delivers More Ads | Better Video Calls | Benefits of Small Audiences Check out this weeks issue of Giant Upper Hand for the latest in digital marketing news! Featuring: @_TylerTheTyler_ @OwenRDHughes and more! conversiongiant.com/giant-up… #DigitalMarketing #advertising