People don’t like to talk about weight, especially to a person.
So before HeliosX let Conveo’s AI research assistant near its customers, its insights lead tried to break it. She lied to it. She changed her story. It caught her every time.
Then the real interviews came in. 👇
Read why weight-loss customers told an AI research assistant more than they’d tell a person: conveo.ai/insights/heliosx-r…
The biggest blocker to AI isn’t AI.
Noah Plaue of @NewtonXInsights says ~80% of CMOs have hit organizational blocking. The tools are ready. The org often isn’t.
"If you have a cog in the machine that’s just not helping you turn the wheel and it’s just nervous about doing things differently, it’s going to slow down everything."
The teams that move fastest are the ones willing to try something different together.
Read more: ordnl.link/iuVWZ4e
Your team still decides what's worth asking.
Conveo makes sure they walk into the room with the answer first.
Connect Conveo to ChatGPT today: ordnl.link/086rIoi
What would you do with 48 hours’ notice before a launch?
When generic GLP-1s launched in Canada, digital health company HeliosX didn’t need a new study. They already had the consumer language, in Conveo interviews from months earlier.
“Cheaper than” became “more affordable.”
Full story 👇
How HeliosX turned a months-old study into a 48-hour launch: conveo.ai/insights/heliosx-r…
Behind every Conveo study is our research team, with 209 combined years of experience.
Ferrara's concept tests now run in every market at once and close in under a week. Speed caught their attention but our researchers are what won them over.
Full story: conveo.ai/insights/ferrara-c…
We asked 30 UK viewers what they really think of #CelebrityTraitors series 2 👇
Their one-word verdicts: chaos, addictive, iconic, bonkers.
Who's your pick to win?
Watch our full video breakdown for more.
#CelebrityTraitors
Nerds Gummy Clusters tested lukewarm in the U.K., then became a retail hit.
The problem is that concept scores size the launch. When a product beats its score, it launches on a plan that's too small.
So Ferrara flipped the test: shoppers tasted the candy first and described it to Conveo's AI research assistant. Their words became the concept.
8 in 10 said it matched the product. ordnl.link/c7JopVa
We asked 100 weekly online sports bettors (50 men, 50 women) about Sydney Sweeney's ad for Novig, using Conveo to capture real reactions, and their views were very different.
👉 Men and women saw two different ads: 72% of men rated it well, vs. 41% of women.
👉 Attention without brand credit: 2 in 5 couldn't say who the ad was for.
👉 They remembered Sydney Sweeney, not the message: one person admitted they were "too distracted by her to catch what was being sold."
In an attention economy, views aren't always the same as clarity, or consensus.
What did you think of the ad? ordnl.link/UXNaWUe
#MarketResearch #Advertising #SydneySweeney
"We want to interview 300 consumers in the UAE... By next week."
Finding good participants is hard. Too many vendors. Inconsistent quality. Lost time.
Data Diggers is now live on Conveo. Our 10th panel partner. Adding 2M+ participants across 30+ markets. B2C and B2B and very strong in the Middle East.
That brings Conveo's recruitment network to 250M+ participants globally, alongside Cint, Toluna, Rakuten, Bilendi, Norstat, Sago, NewtonX , Respondent io, and User Interviews.
Book directly from the platform. One workflow. No extra vendors.
Maximize quality, trust, and coverage.
Welcome to the ecosystem, DataDiggers 🤝
If you grow fast, things break.
Servers go down. Security gaps open. Cloud costs spiral.
The fix is not a tool. It's a person.
A really reliable person.
Hiten Kacha just joined Conveo as IT Manager. 18 years across every topic that matters.
He knows what he's doing.
His job: keep everything running. Secure. Scalable. Invisible.
When Hiten does his job well, nobody notices. That is the point.
We noticed when we hired him.
Welcome to the team. 🧡
Consumers now trust AI more than friends and family 🤯
That’s one of the standout findings from our 'AI-Powered Shopper Study', based on in-depth interviews with 330 consumers across 8 countries.
Join our LinkedIn Live tomorrow to hear how AI is reshaping shopping journeys — and what brands can do to keep up ↓
linkedin.com/events/73917791…





