Helping brands make more meaningful connections with their audiences. Part of @MxGroup.
Chicago
Joined August 2009
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8 months ago, we joined @MxGroup, combining two best-in-class #agencies. By 2024, our Twitter will no longer be in use. We will continue to share content #marketing insights, but you will have to follow The Mx Group to stay in-the-know: bit.ly/44KeEjw
#B2B #themxgroup
Imagination retweeted
4 million #podcasts and counting, per Buzzsprout. Tell us your fave—then go download our white paper to learn how to create a #podcast for your brand: bit.ly/3J1tFVP
#ContentMarketing #podcasting #podcasts #podcasttips #whitepaper #b2b #themxgroup
Imagination retweeted
Cyndee Miller & Laura Marzec are heading to @SIIA's AMPLIFY 2023 for their session – Social Storytelling in Action. If you want to learn more about future trends in social media, download the Social Media Marketing Trends report.
bit.ly/3JtnJ8v
#ampnetwork #themxgroup
Imagination retweeted
Audio might not be enough: Nearly half of #podcast listeners want theirs served up with video. Learn what that means for your podcast strategy: bit.ly/3NfPLGP
#podcasts #podcast #YouTube #ContentMarketing #themxgroup #podcastingtips #whitepaper #audio #video
Imagination retweeted
@MarketingB2B's #b2bigniteusa conference might be coming to an end, but we're still enjoying ourselves. Thanks to all who attended 3 Essentials of a Successful B2B Content Program with James Meyers. If you want to learn more about our content by the SEA approach, let's connect!
Imagination retweeted
Congrats to the Content Marketing Practice at The Mx Group (@Contentimagine) & clients! We're finalists for 3 @SIIA #EXCELAwards.
Learn more about these inspiring campaigns.
bit.ly/42oVjUs
#contentmarketing #social #storytelling
Imagination retweeted
#Podcasts are the ultimate amplifier for #ThoughtLeadership. Let your internal SMEs take the mic and share their brilliance — helping you create cred and connection with your audience. Learn more:
bit.ly/42yeYku
#podcast #marketingtips #b2b #contentmarketing
Imagination retweeted
Custom application development services market size is expected to grow at a compound annual growth rate of 6.7% from 2021 to 2028.
Learn why this DX trend is important for B2B.
bit.ly/3nW2moo
#B2B #Marketing #DigitalExperience #DX #MxDX
Most #B2B buyers prefer to do their own research before making a purchase, and over 70% of the time they use white papers to get informed. James Richter, senior content director at @MxGroup, shares 15 ideas to get the most ROI out of your next white paper.
themxgroup.com/blog/15-ways-…
Imagination retweeted
The drama of TV. The smarts of a well-reported magazine article. The
immersive audio wizardry of radio. #Podcasts have all the best features of media rolled into one. Download our white paper & get our tips for adding audio to your #contentmarketing mix!
bit.ly/3o0GQPc
Congratulations to @MxGroup and the talented teams at WHOOP Unite and Manheim Express. These gold winning campaigns are great examples of exceptional collaboration and innovation.
Excited to share that The Mx Group with our clients, Manheim Express & WHOOP Unite, brought home gold from @HorizonAwards.
Learn more about our teams' recognition and collaboration.
bit.ly/41hZrVa
#b2b #marketing #horizoninteractiveawards
Imagination retweeted
The drama of TV. The smarts of a well-reported magazine article. The
immersive audio wizardry of radio. #Podcasts have all the best features of
media rolled into one. Download our white paper & get our tips for adding audio to your #contentmarketing mix!
bit.ly/3o0GQPc
Imagination retweeted
This month, follow along with our SVP of digital experience, Brendan Turner, as he shares 5 DX trends that continue to be a top priority in 2023.
bit.ly/3nW2moo
#B2B #Marketing #DigitalExperience #DX #MxDX
Imagination retweeted
We’re so excited to sponsor the @B2BMX (B2B Marketing Exchange), presented by @DG_Report. Learn more about the conference & our workshop, “Avoiding Growth Plateaus by Aligning Your Brand and Demand Efforts.”
bit.ly/3YQWAC9
#B2B #Marketing #B2BMX #Brand #Demand
Imagination retweeted
Excited to be back as sponsors for @B2BMX! Connect with us, in-person, during our workshop on Feb 27th – "Avoiding Growth Plateaus By Aligning Your Brand & Demand Efforts." Can't wait to be in sunny Arizona! Tweeting from the winter tundra of Chicago 🥶
#B2B #Marketing #B2BMX
Increasing your marketing budget and allocating your spend wisely could be what makes 2023 the best year for your brand.
Our COO, @NUlery, shares with @TheDrum network how brands can harness the power of marketing to make 2023 and beyond their most successful.
thedrum.com/opinion/2023/01/…
#B2B #Marketing #Recession #MarketingBudgets #TheMxGroup #TheDrum
It was an honor to work side-by-side with these organizations for our Day of Service. If you are looking for ways to support, consider donating or volunteering today!
We at The Mx Group are incredibly thankful for each organization we partnered with during our #DayofService. Each of these charities provide goods, services and care that make our communities a better place to live and thrive.
#MLK #Culture #MxImpact
We've officially joined @MxGroup to provide all of our clients with more comprehensive, creative and impactful marketing strategies.
Big things ahead 🚀
themxgroup.com/news/imaginat…
Don't know what content to create?
Go back to audience pain points.
Then, create content that helps solve them.
Works every time 🤝
Getting your content to stand out from the competition is one of the biggest challenges in content marketing.
Here are 5 things you can do to create an original content experience that your audience can't find anywhere else:
Engage in an active social presence.
Don't just post: Listen, respond, follow and repost within your community.
And if you're contributing original insights and perspectives, your brand will be seen as a valuable source of content that your audience can’t find anywhere else.
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