We champion growth and innovation for the industry whose products consumers depend on every day.

Washington, D.C.
Joined August 2010
NEW POLL finds 83% of battleground voters and 91% of MAHA voters support AFIT's national ingredient transparency standard. americansforingredienttransp…
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Today, the Recycled Materials Attribution Act (RMAA) and Packaging and Claims Knowledge (PACK) Act advanced out of the @HouseCommerce, building bipartisan momentum for a more modern, consistent approach to recycling and recycled-content claims nationwide. Taken together, both bills work in tandem to reduce consumer confusion and waste while providing much-needed clarity to support new domestic innovations and investments. Thank you to @RepGuthrie, @RepLangworthy, @RepVeasey and @RepGusBilirakis for their leadership in moving these practical, common-sense solutions forward.
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A more modern recycling system starts with clear, consistent standards. Together, the RMAA and PACK Act would give consumers clearer information, provide businesses greater certainty and support continued investment and innovation in recycling technologies.
Yesterday, the @HouseCommerce CMT Subcommittee advanced the Recycled Materials Attribution Act (RMAA) and PACK Act, two bipartisan bills that would bring greater clarity and consistency to recycling and recycled-content claims.
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Consumer Brands released a statement today from Rhonda Bentz, executive vice president of public affairs, raising serious concerns with the federal government’s attempt to define “ultra-processed” food. "America’s packaged food supply is safe and has been a staple in American households for decades. That’s something that a guidance document, crafted without credible experts cannot change. Any so-called definition that captures 80% of the nation’s food supply while picking winners and losers is fundamentally flawed, not based on sound science and politically motivated." Read the full statement: consumerbrandsassociation.or…
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Consumers deserve ingredient information that is clear and consistent. That's why we're proud to join over 260 organizations calling on Congress to establish a national uniform standard for ingredient transparency. A patchwork of state laws can increase grocery costs by 12% for the average U.S. household. A national approach protects transparency while helping keep everyday products affordable. Read the coalition letter: americansforingredienttransp… @LeaderJohnThune @SenSchumer @SpeakerJohnson @RepJeffries @SenBillCassidy @RepGuthrie @RogerMarshallMD @SafeIngredients
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AFIT and over 260 allies urge action this year on a uniform national standard in a letter to Congressional Leaders. Read the full letter: americansforingredienttransp…
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Consumer Brands strongly urges the House Energy & Commerce Committee to advance the Recycled Materials Attribution Act (RMAA) and the Packaging Claims and Knowledge Act (PACK Act). The RMAA and PACK Act would provide consumers with clear, consistent, and trustworthy labeling to make more informed purchasing decisions, improve consumer confidence in our recycling system, and provide the regulatory consistency and certainty needed to spur investment in domestic manufacturing. Read our letter of support -> consumerbrandsassociation.or…
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As America prepares to celebrate its 250th anniversary, it's an opportunity to reflect on the industries that have helped shape our nation. For generations, the consumer packaged goods industry has been a constant in American life, providing the safe, affordable and convenient products families rely on every day while supporting millions of jobs, driving innovation and strengthening communities. We're proud to be a part of Business for America's America250 initiative to recognize this historic milestone and celebrate the people and industries helping build America's future. Read Consumer Brands Association President and CEO Melissa Hockstad's letter: consumerbrandsassociation.or…
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Consumers are looking for nutrition information that is clear, accessible and easy to use, and the CPG industry continues to deliver. According to a new study, FACTS UP FRONT® is now featured on nearly 350,000 food and beverage products—a 65% increase since 2021. Today, more than 7 in 10 food and beverage products sold in the U.S. include FACTS UP FRONT on the label. Consumers are using it, too. Recent data shows that among Americans who check nutrition information while grocery shopping, nine in ten are familiar with FACTS UP FRONT. And among those familiar with the program, more than half say they often or always use it to guide their purchase decisions. When nutrition information is easy to find and understand, consumers use it. Learn more about FACTS UP FRONT: consumerbrandsassociation.or…
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There’s a lot to consider when it comes to choosing what to put on the table, from individual dietary preferences to lifestyle needs, and today’s busy consumers are left looking for ways to make quick and informed decisions about food and beverage products. That’s where FACTS UP FRONT® (FUF) comes in. This industry-led transparency initiative summarizes important nutrition information from the Nutrition Facts label on the front of food and beverage packages, helping consumers review product details and make knowledgeable choices that support their personal and dietary needs. In honor of #ConsumerTransparencyWeek, we’re sharing the facts on how FUF empowers consumers with clear, convenient and trusted nutrition information. Read more in our new blog by Consumer Brands Association’s Director or Regulatory & Technical Affairs, Colleen Cruz, MPH, RDN, PMP: consumerbrandsassociation.or…
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Consumers deserve ingredient information that is clear, consistent and easy to trust. A recent study found that varying state ingredient regulations could increase grocery costs for the average U.S. household by 12%. There’s a better way: a national, uniform framework for ingredient safety and transparency that is clear, consistent and grounded in science. Transparency and affordability shouldn't be competing priorities. Americans deserve both.
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Consumers are asking for more product information, and the industry is responding. Today, more than 100,000 products participate in SmartLabel, giving consumers easy access to detailed product information through a simple QR code scan. The results speak for themselves. According to new data, products participating in SmartLabel can be found in more than 1 in 5 U.S. grocery shopping carts and account for more than 20% of both dollar sales and unit sales across the U.S. CPG market. Consumers are using these tools at growing rates. SmartLabel engagement increased 43% year over year, and in 2025 alone, consumers scanned SmartLabel QR codes more than 9 million times, generating more than 25 million page views. When information is accessible, consumers engage. SmartLabel continues to demonstrate how the CPG industry is meeting consumer expectations for transparency in the digital age. Learn more: smartlabel.org/
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As we celebrate Consumer Brands Association’s second annual #ConsumerTransparencyWeek, we’re reminded of the industry collaboration that makes transparency possible. Over a decade ago, Consumer Brands’ SmartLabel® was founded because of that collaboration, with industry leaders creating the program to act as a consistent, definitive digital disclosure, as opposed to companies creating their own individual transparency tools. Now, consumers can scan the SmartLabel QR code featured on nearly 100,000 products from more than 1,000 brands and obtain detailed ingredient, allergen and package recycling information. Learn more in our new blog by Consumer Brands’ Senior Director of SmartLabel, Rishi Banerjee: consumerbrandsassociation.or…
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National Consumer Transparency Week is a reminder that Americans have more information at their fingertips than ever before. From tools like SmartLabel® and FACTS UP FRONT® to resources like FoodProcessingFacts.org and TruthAboutIngredients.org, CPG companies continue to invest in tools that help consumers make informed choices for themselves and their families. Transparency isn't just about providing information. It's about making it easy to access, understand and use. Learn more about consumer transparency tools: consumerbrandsassociation.or… #ConsumerTransparencyWeek
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@SDAttorneyGen Marty Jackley: Consumers deserve clarity and that’s why I am proud to support @ConsumerBrands #ConsumerTransparencyWeek. Transparent, accessible information helps families make confident choices and strengthens our entire economy. #ConsumerTransparencyWeek
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