Confluence Conference 2018 will be at the @TowerTheatreOKC on September 20th and 21st.
Oklahoma City, OK
Joined July 2013
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Last year, Lindsay was a speaker at @ConfluenceCon, sharing her knowledge on all things strategic reporting! Watch the full presentation here: ow.ly/niI330mnsJm GO LINDSAY!!! #confluencecon
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When trying to foster a culture of digital marketing in an organization, bring digital experts in to come speak to the team. The content is then specific to your biz (and it's cheaper than sending everyone to a conference). #ConfluenceCon @rachelizmann – at Oklahoma City, OK
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Retaining customers is just as important as getting new ones. @rachelizmann #confluencecon
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When trying new things, be honest and transparent with stakeholders about what could go wrong to set the right expectations. @rachelizmann #ConfluenceCon – at Oklahoma City, OK
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The new AFA site is for customer support as well as marketing - make sure your site does what it needs to do to retain customers as well as getting new ones @rachelizmann #ConfluenceCon
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be a student of your business. Always look to learn. @rachelizmann #confluencecon
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Be honest and transparent. Talk about risks upfront, so if something happens, people are prepared for it and know what to expect. @rachelizmann #ConfluenceCon
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Define digital success. A 30% open rate on an email campaign sounds great but only if you understand what the industry average is - otherwise ppl will ask "what about the other 70%?" @rachelizmann #ConfluenceCon
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Don't overwhelm your team when you present your plan. Emphasize that people are going to visit the website, and that digital marketing can help turn into new leads. @rachelizmann #ConfluenceCon
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Pre-conference marketing. Got a conference coming up? print out collateral with a code and figure out who came to the site from the conference. @rachelizmann #confluencecon
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Start with a campaign that already exists in your company and show how a digital component could complement that existing effort @rachelizmann #ConfluenceCon
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Perfect analogy to show agency vs in-house capabilities and challenges. @rachelizmann #ConfluenceCon
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Show what digital can do in a clear, linear, precise way. You have to be able to go to an exec team who's never even heard of digital marketing and help them understand. @rachelizmann #ConfluenceCon
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If you need buy-in to hire a professional to optimize the site, try doing some light optimization yourself based on what you know - show the impact of these small changes to get buy-in for big ones @rachelizmann #ConfluenceCon
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Email marketing, track that stuff.
Content, create buzz and excitement
Optimization, polish the site - title tags, alt tags, etc.
Print Tracking, UTM tracking on print materials @rachelizmann #confluencecon
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Use your internal experts to create content with you. That creates excitement internally - the experts want to show off the work they did - and places like LinkedIn as well @rachelizmann #ConfluenceCon
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AFA had never had the budget for a digital marketing agency - but the agencies that would work with them on a small project earned trust to get the long-term investment in the future @rachelizmann #ConfluenceCon
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Look at email: what system are they using? Are they tracking anything? Even implementing something simple like UTM tracking gives new insight into how they're driving people back to the site @rachelizmann #ConfluenceCon
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Work with what you have. You're not going to create a digital revolution in one day or even one year. If you can do great things with what you're driven, you earn trust to do more. @rachelizmann #ConfluenceCon
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Understand how your client's make money, that way you can effectively pitch digital marketing. @rachelizmann #confluencecon