When every brand has the same AI tools, trust becomes the edge. ABG’s Marketer of the Future 2026 on 29 October in Dubai asks what comes next. Communicate’s Julien Hawari moderates the CMO panel. communicateonline.me/insight…

How is AI being implemented across government—and what does it mean for the future of marketing? Mohandas Alle, Adviser for Data and Smart Technologies at Dubai Municipality, discusses public-sector AI adoption and his own AI product during the MENA Effie Awards 2026 judging. @DMunicipality

What does effectiveness mean today—and how is AI reshaping the industry? Asih Wulansari, Vice President – Marketing Strategy at @MashreqTweets, shares her perspective during the MENA Effie Awards 2026 judging.

Saudi Arabia’s talent market is in a “permanent reset,” says Meshbak KSA’s Khansa'a Abu Naji. Flexibility, growth and measurable impact now matter more than tenure. @MeshbakStudio communicateonline.me/agencie…

Travelers are asking AI, not just searching. With a third of @Accor bookings starting in conversational search, tourism leaders reveal how brands can earn AI recommendations at Communicate’s AI event. @In_RasAlKhaimah @themiralgroup @mindshare communicateonline.me/focus/c…

Who wins trust in MENA banking as growth slows and fintech's gain ground? Communicate speaks to ACCA, IMF, Tabby and others on why legacy scale and fintech agility must converge. @ACCANews @paywithtabby @IMFNews communicateonline.me/insight…

“Salary alone doesn’t retain top talent.” Publicis Groupe’s Sewar Azzouni on AI upskilling, Gen Z and how agencies must rethink entry-level roles in Communicate’s 2026 Salary Survey. @PublicisGroupe communicateonline.me/insight…

What does marketing effectiveness mean today? Muhammad Ali Mirza, Marketing Director at BinDawood Holding, shares his perspective during the MENA Effie Awards 2026 judging.

WPP Media MENA’s Amer El Hajj on how agency relationships are shifting from billed hours to business outcomes—and why technology can be bought overnight, but talent must be nurtured. @wppmedia communicateonline.me/insight…

What does effectiveness mean in the age of AI—and how is the technology reshaping the industry? Mohit Lodha, Founder and CEO of Takumi AI, shares his perspective during the MENA Effie Awards 2026 judging.

Where does the edge lie when every brand uses AI? The Advertising Business Group’s #MarketerOfTheFuture2026 explores human judgment and creativity on 29 October in Dubai. Communicate is media partner. communicateonline.me/news/ab…

Nearly 80% of global ad spend now flows into retail media, paid search and social. Communicate’s October issue explores the shift and how AI could reshape media buying and brand discovery. @dentsu_global @apcoworldwide communicateonline.me/insight…

We’re marching backwards into the future Anand Vengurlekar on why most companies are stuck in the mud with AI, and the four McLuhan questions that can help you lead with it instead of being replaced. communicateonline.me/the-vie…

As consumer behaviour evolves, how should brands rethink marketing effectiveness? Arushi Sethi Malhotra, Marketing and Commercial Director for the CPG business at Procter & Gamble, shares her perspective during the MENA Effie Awards 2026 judging.

GCC growth forecasts are down, and up to $94B in ad spend is at risk. Communicate’s October issue explores how retail marketers can prove ROI and win attention as budgets tighten. communicateonline.me/insight…

Has the meaning of effectiveness changed—and what do CMOs still misunderstand about measuring it? Samer El Khansa, Business Lead at Saatchi & Saatchi Middle East, shares his perspective during the MENA Effie Awards 2026 judging. @wwsaatchi

Breaking: No Athar in Riyadh this November. The Saudi Festival of Creativity moves to Q2 2027. Judging is complete, and the winners will have to wait. @Atharfestivalsa communicateonline.me/news/at…

Most marketing “AI” is just automation, says WPP Media MENA’s Kim Mascarenhas. Governed AI needs agents that challenge each other, while humans retain cultural judgment, creativity and risk-taking. @wppmedia communicateonline.me/focus/c…

What do brands misunderstand about today’s audiences—and what should CMOs prioritise in the months ahead? Bipul Markan, Head of Insights and Research at @stagwell Media Group MENA, shares his perspective during the MENA Effie Awards 2026 judging.

What does effectiveness mean today—and how is it evolving? Aya Hammad, Head of Marketing, PR and Digital at @cartoonnetwork , shares her perspective during the MENA Effie Awards 2026 judging. @warnerbros @Skydance