From creator co-creation to customization, here are the top 5 PR trends to look for in 2023. ow.ly/4yKj50Meu3v

May your holiday season be filled with joy, great company, and delicious food! Happy holidays!

Jaime Feinberg, the Vice President of Partnerships for Insurance, Risk, and Safety at our client @HoundLabsInc., talks about closing the gap on risk mitigation strategy created by cannabis reform in her contributed article in Insurance Journal: ow.ly/g3nH50M6bmg

PR 101: Empathy is everything to today’s consumers. Think beyond what’s directly impacting your client’s target audience and shift your focus to the global community at large. A single poorly-timed social post can cause a (totally avoidable) PR crisis.

Machine-on-machine cyber defense edges closer. Justin Fier, Vice President of Tactical Risk and Response at our client @Darktrace discusses this trend and how DarkTrace incorporates AI into its product. ow.ly/2oXp50M2HMa

Evan Marwell, CEO and founder at our client @EdSuperHighway spoke with Hechinger Report about a new push to expand enrollment in a program providing discounts for high-speed internet. ow.ly/FTzq50LYX3G

Six communications lessons from Queen Elizabeth II ow.ly/2L7950LVtp8

IDC released a new Info brief on the state of cybersecurity. ow.ly/Ou3r50LT6PK

Learn the key takeaways from the 2022 Strategic Communications Conference, which brought hundreds of professionals together to learn from dozens of communications experts. @AllisonLCarter ow.ly/Bv1E50LRP53

Happy Thanksgiving from CommStrat!

School can’t teach you everything. Here are 11 PR realities you won’t find in communication school textbooks @PRNews ow.ly/Mj0C50LIKe4

Dave Palmer, Director of Technology and Dan Feinat, Director of Email Security Products at our client @Darktrace spoke with IT Pro about how to use machine learning and AI in cybersecurity ow.ly/5sZV50LHBBh

PR 101: Attention spans aren’t as long as they used to be and lengthy copy no longer works. People want to read short, punchy stories — so you’ve got to simplify your clients’ brand messaging to keep up. Get to the root of why your client is important and make that your focus.

Jack Lynch, the Chief Operating Officer at our client EducationSuperHighway recently spoke with EdWeek about how low-income families can qualify for free internet. Read more: ow.ly/klsG50LAt0H by @AriannaProthero

David Masson, the Director of Enterprise Security at our client @Darktrace, recently spoke with HelpnetSecurity about how government organizations can stay steps ahead of attackers. Read More: ow.ly/as1O50LwVH2

PR 101: Strategically prioritize the tasks on your to-do list. The key to prioritization is anticipating how much time each task will take, so use that as a guideline when deciding on what to focus on next. #PR #PRTips

The key to securing media coverage for companies in exploding sectors boils down to two things: timing and quality. For tips on how to turn your pitch into a published article, check out this article from @PRNews: ow.ly/JWEv50LqZbR

PR 101: Keep your inbox clutter-free. Dedicate time at the end of each workday to clean things up so you can start fresh the next morning and avoid the stress of email clog. #PR #PRTips

Thought leadership articles can be a great way to gain both visibility and credibility in your industry, but only if they’re done right. Check out these tips from @PRNews for how to make the most of your next thought leadership article: ow.ly/CAYb50LaMLh

PR 101: Proofread everything. Journalists hate it when pitches are filled with grammatical mistakes, typos, or worst of all, calling them by the wrong name. To avoid catastrophe, triple check your writing before hitting send. #PR #PRTip