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Community-Led Alliance

@ComLedAlliance

The Community-Led Alliance is an independent organisation dedicated to helping businesses make community central to growth and development.

 San Francisco
Joined December 2021
  • Tweets60
  • Following14
  • Followers15
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Photo by Community-Led Alliance (@ComLedAlliance)Photo by Community-Led Alliance (@ComLedAlliance)Photo by Community-Led Alliance (@ComLedAlliance)Photo by Community-Led Alliance (@ComLedAlliance)
🤖 ChatGPT: The AI buzz you can't ignore! 🔥 Discover how it can help you to: ✅ Moderate communities ✅ Plan events ✅ Craft reports ✅ Make memes! Unlock your CM potential! ⬇️ #CommunityManagement #ChatGPT #AI #CommunityEngagement communityledgrowth.com/chatg…
ChatGPT: Your ultimate AI sidekick for improved community management

ChatGPT: Your ultimate AI sidekick for improved community management

ChatGPT is a powerful AI-driven tool that can help streamline the work of Community Managers. Learn exactly how in this article.

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The larger a community gets, the more costly it can become. 💸 At a certain point, it makes sense to think about how and where to monetize a community. Discover six ways to monetize a community here. ⬇️ communityledgrowth.com/6-way…
6 ways to monetize a community

6 ways to monetize a community

When you’ve proven to members that what your community provides is worthwhile, and they’ve become loyal to the space you’ve provided, delivering more at a cost is a great way to enhance this communal...

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It can be daunting to figure out where to start when scaling your company’s marketing efforts, but it helps to understand how others tackle the task. This is exactly why our CMO Bryony wrote a piece exploring how she’s scaling our marketing. Dive in. 👇 communityledgrowth.com/how-w…
How we’re scaling marketing at The Alliance

How we’re scaling marketing at The Alliance

We’ve built a top-notch team of marketers, content writers, customer success professionals, and more. We’ve built a marketing tech stack that enables remote and in-office workers. I’ve developed my...

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As the Founder and CEO of The Alliance, a community-led media platform housing 15 communities (🤯), Richard King knows his fair share about the community-led approach. 💡 Learn more in this article. 👇 communityledgrowth.com/creat…
Why a community isn’t a quick-fix business solution

Why a community isn’t a quick-fix business solution

In today’s highly competitive landscape, businesses are constantly looking for new ways to stand out from the crowd and build a loyal customer base. One particular strategy that has gained traction...

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What does it look like when a community-led strategy is executed specifically for the development and growth of a product? 🤔 Vikas Burri (@vikasburri) unpacked exactly that in this article about community-led product growth (CLPG) in SaaS. 🥳 communityledgrowth.com/commu…
Understanding community-led product growth for SaaS

Understanding community-led product growth for SaaS

Community-led product growth is a strategy that involves actively engaging with a community of users, customers, and stakeholders to drive the development and growth of a product. This approach...

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📣 Introducing the 3rd episode of Inside CLA! 📣 The Alliance’s COO, Josie King, shared insights on running a community-led media platform, treating teams as communities, and more. 💡 Watch now! 📹 communityledgrowth.com/insid…
Inside CLA | Josie King, COO at The Alliance

Inside CLA | Josie King, COO at The Alliance

In this episode of Inside CLA, we spoke to Josie King, COO at The Alliance and CLA, about running the operations of a community-led organization.

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Bryony Pearce, CMO at The Alliance, says valuable content can boost brand awareness, customer retention, and profitability. 💥 With 15 communities and 70k+ members, she knows her stuff. 🔥 Get her expert advice.👇 #communityledgrowth communityledgrowth.com/why-c…
Why content is key to building a successful community

Why content is key to building a successful community

By providing valuable and compelling content to a community, a business can enhance its reputation, brand awareness, customer retention, and long-term profitability.

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Are you interested in becoming a #CommunityManager, want to improve in your role, or looking to fill a community role? 🤔 Then it's essential to understand the CM role and the skills they need. ✨ Discover more in this article. ⬇️ communityledgrowth.com/what-…
What are the responsibilities of a Community Manager?

What are the responsibilities of a Community Manager?

The answers are usually wrong when you ask people if they know what a Community Manager (CM) is and what they do exactly. Most think that it’s someone who manages a brand’s social media accounts or a...

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Within online communities, you’ll often find smaller groups united around a very specific interest or goal. AKA micro-communities! 🙌 Discover what a micro-community really is, the benefits they offer, and key examples of them in our latest article. 👇 communityledgrowth.com/what-…
What is a micro-community?

What is a micro-community?

A micro-community refers to a small group of individuals who share a common, very specific interest. What sets it apart from a larger community is the fact that it will focus on a much more specific...

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AI seems to be the topic on everyone’s lips right now, but our pals over at AI Accelerator Institute have been leading the computer vision conversation for years. ⏲️ Check out our study of AIAI now. 🔻 communityledgrowth.com/succe…
Success story: AI Accelerator Institute

Success story: AI Accelerator Institute

AI seems to be the hot topic on everyone’s lips right now, especially in the business world, but AIAI has been championing machine intelligence for years.

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Ever been asked, "So you're a #communitymanager, but what do you really do"? 🤔 It can be hard to explain, so this CM challenged herself to answer it. 💡 Check out Agita Jaunzeme’s article on 10 things she does as a CM. ⬇️ communityledgrowth.com/10-th…
10 things I do as a Community Manager

10 things I do as a Community Manager

Community management, in my opinion, is not a single skill that can be applied to various areas and contexts. Unique projects require unique responsibilities.

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Wondering what separates customer marketing and community marketing? 🤔 We've got you! In this article, we defined both strategies, what sets them apart & how the teams can collaborate. 🤝 Click below to learn!👇 #CustomerMarketing #CommunityMarketing communityledgrowth.com/top-5…
Top 5 differences between customer marketing and community marketing

Top 5 differences between customer marketing and community marketing

Both customer and community marketing focus on customer experience and building long-lasting relationships. However, the way in which they achieve this sets them apart, plus their goals will differ...

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Want to track and measure the success of your community? Learn how to use KPIs and OKRs to make data-driven decisions and show your stakeholders the value of your community. Check out our latest article. 👇 communityledgrowth.com/how-t… #communitymanagement #KPIs #OKRs
How to measure community success (know your KPIs from your OKRs)

How to measure community success (know your KPIs from your OKRs)

It can be tricky to know how to effectively measure the success of a community. Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) are tools that can be used by Community...

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Don't confuse customer success with community marketing! ⚠️ Our latest article breaks down the key differences. Learn how they can work together for mutual success. 🤝 #customersuccess #communitymarketing communityledgrowth.com/how-c…
How community and customer success teams can work together

How community and customer success teams can work together

The tactics, metrics, and overall approach of both customer success and community marketing teams differ massively. But how exactly do they work differently, and can customer success and community...

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We’re starting a series of articles looking at CLG success stories, and how they found a problem and solved it with community.👏 Check out our chat with Jack & Dan from Sales Enablement Collective. ⬇️ communityledgrowth.com/succe…
Success story: Sales Enablement Collective

Success story: Sales Enablement Collective

This article is the first in a series of real-world community success stories, looking this time at the Sales Enablement Collective. We want to understand what problem they aimed to solve, what their...

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The 2nd episode of Community-Led Convo is here! 🤩 Our host @jadewarne_ interviewed Sr. Manager of Community Engagement & Advocacy at @JamfSoftware, Jeni Asaba. Tune in now.🔻 communityledgrowth.com/commu…
Community-Led Convo | What it takes to be a community leader | Jeni Asaba

Community-Led Convo | What it takes to be a community leader | Jeni Asaba

Building, nurturing, and growing a community takes a lot of dedication. But, for those passionate about creating meaningful spaces for people to unite and come together, that dedication comes...

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When it comes to community engagement, it’s helpful to know the key things to keep in mind. We’ve outlined six top tips in our latest article. 💡 Check it out. 👇 communityledgrowth.com/take-…

Take your community engagement to the next level with these 6 top tips

Community engagement is non-negotiable when it comes to community-led growth. It’s not enough to just get people in the door, you’ve got to make sure they’re getting involved, having fun, and...

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Exciting news… the Community-Led Convo Podcast is finally here!💃 In our first episode, we had the pleasure of interviewing Nisha Baxi @nishers , Head of Community at @Gong_io. TGIF: Thank Gong [‘s Head of Community] it’s Friday!💯 Listen now. 👇 communityledgrowth.com/commu…
Community-Led Convo | It’s about what the customer wants | Nisha Baxi

Community-Led Convo | It’s about what the customer wants | Nisha Baxi

It’s clear to us at CLA that a lack of resources might be holding back businesses in their CLG journey. This podcast is another way we hope to increase people’s understanding of community as a growth...

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When it comes to community building, it’s inevitable that some things won’t go as planned. 🥲 But you can save yourself a lot of stress by knowing what not to do. So, what are the mistakes to avoid in community building? 🤔 Find the answers here. ⬇️ communityledgrowth.com/7-mis…
7 mistakes to avoid when building a brand community

7 mistakes to avoid when building a brand community

With community-led growth on the rise, a lot of businesses are rushing to create and grow thriving communities. But, rushing the process can lead to mistakes that are avoidable, with planning,...

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There are many ways to measure the growth of a business. But at the end of the day, there's one thing a company needs to grow more than anything: customers. Check out our chat with a CMO about why companies are taking the customer-led approach. ⬇️ communityledgrowth.com/makin…
Making your customers your growth priority

Making your customers your growth priority

There are many ways to measure the growth of a business. But while you might want to focus on something like revenue, profit margins, brand awareness, or lead conversions as a CMO, at the end of the...

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