“Don’t overlook the small things that make you different. The chimpanzee shares 99% of DNA with humans. That 1% matters a lot. Even in a commoditized industry, you can build a brand around a seemingly small difference” said ColorJar Founder @David_Gardner at the COLBA panel

Watch the short video below to see how we navigated a brand revolution without losing Navy Pier's soul. Even more strategy behind the rebrand is revealed at colorjar.com/navypier

For those who are curious, here is a before and after picture for your reference:

Your next trip down Lake Shore Drive is going to look a little different from now on – Navy Pier has a new visual brand identity, designed by ColorJar. We’re giving you the first look here: colorjar.com/navypier Tell us what you think!

Rewarding to see @ColorJar client @ParkWhiz named as one of the most investible brands in the driverless market. bit.ly/2txYgkp – at Chicago, IL

CEO & Head of Brand @David_Gardner shared insights for a speaker series for real estate marketers. Thanks @HelloHealthyllc for the invite! – at Chicago, IL

ICYMI: Our fearless leader @David_Gardner recently soaked up creative inspiration in Europe — and finally found kicks that fit (sort of).

An inspiring tale of Rich Melman’s pioneering leadership and excellence. We absolutely love client @LettuceEats. bit.ly/2pwy5s4 – at Chicago, IL

Alumnus @ColorJar SVP @timmbloem had the great pleasure of mentoring @CalvinCollege Business Club in CHI last week. – at Chicago, IL

Our second home. #CJHUSTLES – at Chicago, IL

Why Is #PepsiKendall Spot Wrong? @ColorJar’s @David_Gardner suggests how good intentions turned into nat’l outcry. bit.ly/2o1IehD

Magic in the air with #LeahBall + Taboo at @Chicago_CM. Grateful to @braintree @lyft @greensheepwater @panerabread for hospitality!

Client @LettuceEats is on the forefront of the virtual movement in CHI. Have you tried a seatless restaurant yet? bit.ly/2no8gKO – at Chicago, IL

Today's vibe.

Cheryl Pope is important — and @Chicago_CM remains paramount for the best start to a Friday morning. #creativemornings

Always a joy spending an afternoon dreaming & scheming at a client's HQ — especially when that client is the global leader.

We had a blast partnering with client @beamsuntory on the creation of the @Laphroaig #OpinionsWelcome app. Sláinte! bit.ly/2lrKAF4 – at Chicago, IL

A laser-positioned brand enables others to amplify your message. S/o to client @bellabridesmaid ft by @MS_Living! bit.ly/2leREF1 – at Chicago, IL