Few cars carry as much cultural identity as the @Citroen 2CV. Now comes the electric reinvention. Can Citroën turn decades of brand equity into an EV advantage — and build that same emotional attachment with a new generation? #BrandStrategy #EV

Interesting announcement timing. @SE announces its $23.7B acquisition of @PTC while US is still waking up; at time of posting, there’s nothing about it on either newsroom/investor site. For a transaction of this magnitude, fascinating sequencing across earned/owned/corp channels.

Credibility doesn’t automatically travel with you into a new market. A few thoughts on why the proof that works at home may not be the proof buyers need somewhere else — particularly across the U.S. & Europe. Read the FACC-NY article⁠ faccnyc.org/member-news/cred… #marketing #gtm

#AI to erase abusive posts to athletes at #Paris #Olympics reuters.com/sports/olympics/…

Wow, both @ChatGPTapp and @perplexity_ai are down.

✅ 100 handwritten postcards from this #EnvironmentalVoterProject #volunteer coming your way #Nevada! Just a friendly reminder to get your good vote on! Primary June 11th. 🌍🗳️🍃

Leading in 2024 to close trust gap: Operate w/ integrity, honesty & humility; Embrace uncertainty w/ certitude & transparently. Commit to finding the answer, don't make it up; Be relentless in understanding your trust gap w/ employees @PwC #TrustLeadershipInstitute #reputation

It's important to share data transparently to avoid misinformation and disinformation, in order to make the best decisions. Where there's ambiguity and nuance, own it. Warning: hypocrisy ruins trust. @PwC #TrustLeadershipInstitute #transparency

It's never too late to do the right thing. Leadership owns the narrative when telling the truth. Diverse stakeholders deserve and may require a different response to build trust. @PwC #TrustLeadershipInstitute #strategiccomms #brandreputation

Articulate your organizational #GenAI strategy to ease concerns with employees. It's a force multiplier, not replacing jobs in a #workforce that is declining in numbers. @PwC #TrustLeadershipInstitute

Building trust in the #leadership team: it's a team sport. Align on the critical issues across stakeholder audiences. @PwC #TrustLeadershipInstitute #integratedcomms

Pick your issue, pick it early, own it and stick with it. @PwC #TrustLeadershipInstitute

Ensure consistent messaging and communication across the #leadership team. @PwC #TrustLeadershipInstitute

Make sure your #brand thought leadership platforms align with your core #business. Keep it relevant as it aligns with your area of expertise. @PwC #TrustLeadershipInstitute

Engage with social issues that align with your business strategy. @PwC #TrustLeadershipInstitute #integrity #brandmission #brandvalues

To earn trust: come with humility, tell the whole story, be transparent. @PwC #TrustLeadershipInstitute #communications

To re/earn trust in 2024: #business must rebuild and maintain relationships @PwC #TrustLeadershipInstitute

To close the trust gap: effective and transparent communication, org alignment with the exec team. @PwC #TrustLeadershipInstitute #employeeengagement #brandreputation

One in four employees don't trust their organizational #leadership. One in five employees leave organizations because they don't trust the organization. @PwC #TrustLeadershipInstitute #EmployeeEngagement #business #brandreputation

Top challenge in 2024: supply chain costs and management, diverse stakeholders, short term financial pressure, culture and negative industry reputation. @PwC #TrustLeadershipInstitute