We’re excited to have partnered with @12thMan on the launch of its new connected digital experience: a refreshed website, enhanced 12th Man App, and AggieID, powered by WMT FanID. With one login through AggieID, fans can save their preferences and unlock exclusive content and experiences tailored to what they care about most. The launch also includes an enhanced @12thMan App, delivering faster access to schedules, tickets, and scores, along with enhanced gameday tools and short-form video content.

Tomorrow, WMT President Andy Zeilman and Will Clayton of the @Twins will join @SBJ to discuss how sports organizations can solve for the unknown fan by connecting identity, behavior, and activation across the full fan journey. Tune in to learn how that connected approach can help organizations better understand their fans, deliver more relevant experiences, and drive growth across ticketing, sponsorships, premium experiences, memberships, and fan engagement. 📅 July 29 ⏰ 12:30 p.m. ET Save your spot: app.livestorm.co/sbj/solving…

The modern fan has evolved. Has your revenue strategy? For decades, ticket sales have been the foundation of sports revenue. Today, fans engage long before, and often without, making a purchase. They browse content, use your app, follow on social media, shop merchandise, interact with sponsors, and consume games across countless digital touchpoints.

We’re excited to partner with @Mizzou Athletics on the launch of its new connected digital experience: a refreshed website, mobile app, and Mizzou ID, powered by WMT FanID. As one of the first college athletics programs to launch WMT FanID, @Mizzou is establishing a single, secure identity that connects fan interactions across its digital ecosystem and creates a persistent, first-party connection with Tiger fans.

Great to be in San Diego this week for @Ticketmaster's 2026 Collegiate Ticketing Conference, connecting with leaders across college athletics. One thing was clear across the industry: schools are looking for new ways to level up their pricing strategy, drive measurable revenue growth, and optimize ticketing capabilities across an increasingly digital fan experience.

🐻 We’re excited to celebrate the launch of @UCLAAthletics’ new website and mobile app! These new platforms create a unified digital destination across web and mobile, giving Bruins fans a faster, more personalized way to follow their favorite sports, access key updates, and stay connected all in one place

🎉We’re excited to have partnered with @NU_Sports on the launch of their new website! The new site is designed to deliver a faster, more engaging digital experience for Wildcats fans while giving Northwestern greater flexibility to showcase the moments that define each season.

Because the strongest digital experiences aren't built around channels. They're built around the fan. A special thank you to the @vucommodores team for their partnership! Check out the new look: 🔗 vucommodores.com/ 📲 ps://apps.apple.com/us/app/vanderbilt-athletics/id1264745445