Just read an interesting article on sport organizations using social media platforms as a way to create potential marketing. My question is, is it credible or do you just get the same old people making the same comments? Thoughts?
Just read a really cool article that relates people's personalities and their traits to the team they root for. Like Steelers equals blue collar, Clemson equals fair weather fan 🤣
Just read a study about eWOM advertising. Where athletes make as much on sponsorships and endorsements through Twitter as they do on contracts. Hoping somebody's going to endorse me I could use a couple million myself! Any companies want in?

