Athletic Director/Head Football Coach @ Brady ISD

Texas, USA
Joined June 2018
Jaron Roberts retweeted
Sean McVay said, “Winning is a habit; let’s make it ours.” Winning is a lifestyle. It is how you do things. What habits make winning possible? Here are the 6 Habits of Winners. 1. Keep Stacking Days Winners show up every day. It’s not about going all out once in a while but consistency. Small, daily actions compound over time. Whether in the gym, the classroom, or your mindset, showing up EVERY DAY beats sporadic intensity. 2. Focus on the Process, Not Just the Results Winners don’t obsess over outcomes—they focus on the steps that get them there. The journey is where growth happens. By locking in on the process, they make success inevitable by constantly improving what they can control. 3. Embrace the Struggle Winners don’t shy away from challenges or discomfort. They know that growth happens in the tough moments. When others quit or back down, winners lean in. They understand that pain and struggle are part of the path to greatness. 4. Adapt and Adjust Winners are flexible. They don’t stick to a rigid plan when things change - they adapt. Whether it’s a new strategy, an unexpected challenge, or setbacks, winners adjust and keep moving forward. 5. Stay Humble and Hungry No matter how much success they’ve had, winners never think they’ve “arrived.” They remain humble, knowing there’s always room to improve. And they stay hungry, constantly pushing themselves to improve, no matter how much they’ve already achieved. 6. Mental Toughness Winners build mental resilience. They don’t let failures define them or allow external pressures to control their mindset. They train their minds as much as their bodies, learning to stay focused, calm, and confident in any situation. _____ If you like this post, you will love my free weekly newsletter: Great Teams Better Leaders. Join 15,000+ others who read for free each week.
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Jaron Roberts retweeted
Hard coaching without relationship produces resentment. Relationship without hard coaching produces entitlement. The sweet spot is a player who knows you love them and knows you will not lower the bar for them.
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Great stuff as always from @LewisCaralla 🔥
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Jaron Roberts retweeted
Loyal assistant coaches matter more than most people realize. They support the vision. They protect the culture. They tell you the truth. Great programs aren’t built by one coach. They’re built by a loyal staff that pulls in the same direction.
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Jaron Roberts retweeted
“I'm a firm believer that the culture of your program is established and reinforced in the weight room. — Tough teams win. Tough people win in this game.” - Jon Sumrall
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New journey begins…GO DAWGS!!
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Jaron Roberts retweeted
𝐎𝐍𝐄 𝐖𝐄𝐄𝐊 𝐎𝐔𝐓!🚨 The new 2026-2028 district alignments will be shared in full to the UIL X, Instagram & Facebook channels (handle @uiltexas) as well as the UIL website on Feb 2 at 9 AM.
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Jaron Roberts retweeted
“There’s nothing balanced about 50% Run and 50% Pass - that’s 50% stupid. What is balanced is if you have 5 skill positions and all 5 are contributing the offensive effort in a somewhat equal fashion.” -Mike Leach (on Offensive Balance)
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“We’re all blessed equally with the ability to have a great attitude. It’s on you. It’s only on you. Attitude is only you." Everybody’s got the ability to have a great attitude. The difference is who decides to use it.
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Total Attendance for All 12 @uiltexas Football State Championships is 191,815 #txhsfb
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Small school panel! @CoachJRRoberts Brady HS @jeremyBmullins - Saginaw ISD (previously at Tolar) @coachaguirre_ - San Saba ISD @JohnMcSheffery - Commerce ISD Topics- offseason organization, in season- organization. If there is something you want to hear send it to me. Thanks @DFWClinic @Matt_Stepp817 @padillapoll
Speaker list for @DFWClinic has been finalized-January 30 will be here before you know it-register today coachesclinic.net - sponsored by @SSRJACKETS @gamebreakerhg @TheSignChamp - @THSCAcoaches @dctf @Matt_Stepp817 @WeAreAFCA @LHSAAsports @OFBCA @_NMAA @ArkActAssn
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The difference is the relentless effort you decide to give for your team.
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Mike Leach literally dropped the most underrated mindset for overcoming adversity:
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32 years ago today, 26 year old Robin Ventura charged the mound at 46 year old Nolan Ryan The rest is history
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Jaron Roberts retweeted
Blessed to receive my first offer from Schreiner University. Thank y’all for helping me get to the next level! It was an amazing opportunity today to learn new things and improve my skills!
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After a good conversation with @CoachMNewby I’d like to announce my 2nd offer from @McMURRYFOOTBALL Excited for what God has in store for me in the future.
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Jaron Roberts retweeted
Thank you Schreiner University for the opportunity to further my athletic and academic career!! @SchreinerU @SchreinerFB @coachkeithallen @CoachJRRoberts
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Jaron Roberts retweeted
When he spoke at a weight room fundraiser for us at Oregon State, Tom Osborne had just gone 60-3 during a 5 year span at Nebraska. He took questions, and was asked about it. “Well, to be honest, it all started in the weight room. We take a lot of pride in that area of our program. We prioritize running the football. We were a second half team. And we basically just physically wore people down. “ @TimBrando @ultCLEsports
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Had a blast this past weekend at HPU camp! Blessed to have received my 1st offer from HPU to play college football ! Looking forward to a great senior year of high school!
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