Demeco Ryans said “I told the guys, they were going to be treated like men. I don't want my coaching staff cussing out players or demeaning players because that isn't helpful." Great leaders are great communicators. They know effective communication depends on 3 things: 1. Trust - Trust is the foundation of any successful relationship and communication. When there's trust, people know that you listen with intent and you care. • It means reliability. • It means consistency. • It means being open in how you communicate. It's crucial to listen, show up, and show genuine concern for the interests of others. This creates a safe environment where communication can flow both ways. 2. Emotion - Emotion plays a critical role in how you communicate with others. • It means self-awareness. • It means emotional intelligence. • It means having an understanding of who you're talking with. When communicating, be aware of your own emotions and those you're talking with. This awareness helps you think about your tone and style of delivery to communicate more effectively. Think about the other person, their goals, and their state before you speak. This prevents misunderstandings and builds stronger relationships. 3. Reason - Reason ensures that you're communicating in a logical and understandable way. • It means prepare what you want to say. • It means be clear about expectations. • It means organize your thoughts. When you communicate in a concise, clear message, it not only makes your communication more persuasive but it also helps you maintain clarity. It sets expectations and prevents confusion. This makes interactions more meaningful and productive. Great leaders are great communicators. They know to provide relatable messages to their teams because they know, understand, and trust the people they work with.