We use data to elevate consumer businesses. Our brands: Helio, CircleUp Credit Advisors, & CircleUp Growth Partners.

San Francisco, CA
Joined December 2011
It's not too late to attend! Our webinar, "BevNet Live Recap: What's the Tea on Beverage Trends" is starting in less than an hour at 10am PT / 1pm ET. Register here: circleup.com/helio/live-even…
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We're spilling the tea on the latest trends in #Beverage! Join us at 1pm ET on Thurs 7/7 to learn: 🍹 TAM of emerging bev brands 🍹 How big of a threat indie brands are to industry leaders in today's market 🍹 Top attributes of breakout brands & more! circleup.com/helio/live-even…
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Join us next Thursday July 7th @ 10am PT / 1pm ET as we discuss trends in beverage, including breakout functional, “clean” ingredient, and low / no sugar brands. circleup.com/helio/live-even…
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While vegan diets have risen in popularity over the past decade, vegan cheese🧀 has trailed behind its plant-based counterparts. Our latest blog post looks at trends of plant-based🌱 dairy products and where vegan cheese has room to grow in today's market circleup.com/blog/top-8-purc…
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Congrats to CircleUp Growth Partners' Ben Lee for his feature in @BusinessInsider's recent article "9 VCs that every early-stage consumer brand should know if they're looking to raise capital" & for recently celebrating his 10 year anniversary w. CircleUp! businessinsider.com/9-vcs-to…
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Ready to scale your CPG business with data?🚀 Industry benchmarking. Customer sentiment. Category trends. Competitor Analysis. All with Helio for CPG. Ready to reach the next level? Request access today👉 circleup.com/camp/helio-cpg?… #cpgbrands #cpgs #consumertrends
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Helio tracks 259 emerging Maternity and Postpartum brands. We wanted to understand what mamas-to-be care about most when shopping for maternity and postpartum apparel, so we analyzed online reviews. Read our full blog post here to see the results👉 circleup.com/blog/key-purcha…
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Good morning from NYC! Excited to spend this week at #NoshLive and #BevNetLive. Come say hi👋!
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We recently looked at 2022 beverage trends. Cacao, Chia & Elderberry are slated for highest growth (HGP) YoY, while brands w. Chocolate & Caramel flavored drinks have the most social followers. Read the full blog here👉 circleup.com/blog/beverage-t…
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Thinking about adding a line of credit to your capital mix? Check out our recent blog post to learn nine ways to use a line of credit to level up your business👇 #startupfunding #businessloans #cpgbrands #cpgindustry circleup.com/blog/ways-to-us…
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The global beverage market is estimated to be worth $1.5 trillion by the end of 2022! Check out our recent blog to see what trends are leading the industry. #cpgindustry #consumertrends circleup.com/blog/beverage-t…
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The CPG industry is changing, and small brands are taking reign! We recently sat down with @CNBC to talk about how a holistic data view could transform how big and small players in the space think of their next strategic move. Check it out here👇cnbc.com/2022/05/26/how-mach…
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Know a founder in need of cash? 💵 Join us on June 1st at 10am PT for our next webinar, "Approved: What Founders Need to Know Before Applying for a Business Loan!" Register here👉 circleup.com/credit/events/b…
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It's an exciting day here at CircleUp! We've officially announced the commercial launch of Helio and are ready to show the world just how powerful our broader, earlier, and smarter dataset truly is! Read the full press release here👉 finance.yahoo.com/news/circl…
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Heading to Orlando for NielsenIQ's #C360 conference next week? Come say hi to us in the Partner Zone at our CircleUp booth!
Before a business shows consistent positive cash flow, it often needs support traditional lenders aren’t willing to provide. @CircleUp provides flexible loans for small businesses with growth potential that a financial analysis alone may not prove. Read: bit.ly/3L87njq
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[HELIO SUCCESS STORY]: Learn how Helio helped Btomorrow Ventures find the next big thing in 'Functional Powders'! Access the report here: circleup.com/helio-btv-case-… #vc #datainsights #functionalpowder #cpg
Know a Founder looking for their next business loan? When you refer a founder in your network to CircleUp Credit Advisors and if we successfully fund their next business loan, you will receive a cash bonus of up to $3,000! (terms and conditions apply). buff.ly/3kBdMcl
Looking for tips and tricks to keep retailer relationships thriving after Expo West? Check out our on-demand #webinar to hear from Nuun Hydration’s Director of Sales on Engaging Retailers 💡💻 buff.ly/3ERTSTs #expowest #retailers #cpgindustry