Head of Global Communications for @McK_MktgSales. Views are my own.
Scottsdale, AZ
Joined June 2008
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Black consumers are an economic force—but not reckoned with as such.
Here Shelley Stewart shares 3 strategies to promote racial equity, meet the needs of Black Americans and create value via Adage. mckinsey.dsmn8.com/XbwjUEkTb…
.@briansolis @ValaAfshar @rwang0 Amazing. Thank you for sharing. Once again, this was one of the highlights of 2021. Looking forward to doing more together. @McK_MktgSales
Companies that unify creativity, analytics, and purpose drive revenue growth of 2.3x vs peers.
Only 7% of companies combine all 3.
78% of CEOs are banking on CMOs and marketing leaders to drive growth.
This is the opportunity for CMO’s to lead growth.
vimeo.com/620243676
Thank you @JillMalandrino! It was wonderful to see you this morning! It's a great segment. Hope you enjoy your weekend! @McK_MktgSales
.@McKinsey Senior Partner Brian Gregg joins @JillMalandrino on @Nasdaq #TradeTalks to discuss the strength of the consumer, #BlackFriday sales and promotional activity, and trends for #Holiday2021.
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Such a great conversation with @McK_MktgSales Biljana and @briansolis on how to activate #growthtripleplay - creativity, analytics, and purpose. While 7% of companies do this really well, for the 93% it's never too late.
Brian Solis is global innovation evangelist at @salesforce and 8X bestselling author.
@briansolis on the business growth triple play: creativity, analytics and purpose
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Cindy Kim Van Horne retweeted
Brian Solis is global innovation evangelist at @salesforce and 8X bestselling author.
@briansolis on the business growth triple play: creativity, analytics and purpose
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Cindy Kim Van Horne retweeted
Digital business transformation is about the jobs to be done and empowerment
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Cindy Kim Van Horne retweeted
Motivating research by @McKinsey...
"The Growth Triple Play"
Companies that integrate 1) creativity, 2) analytics, and 3) purpose are delivering at least two times the growth of their peers.
mckinsey.com/business-functi…
Cindy Kim Van Horne retweeted
Do not fly too high on praise, or too low on criticism.
Adjusting your altitude to minimize mental turbulence is a superpower.
Thrilled to be part of Cannes Lions Live 2021! Join us for a keynote on “The growth triple play” & hear how companies are logging above-peer growth. Plus, we’re hosting a Creative Crossover series. Follow the action here. #CannesLionsLive #GrowthTriplePlay mck.co/CannesLions2021
Thrilled to be part of #CannesLionsLive 2021! Join us for a keynote on “The #growthtripleplay” and hear how companies are logging above-peer growth. Plus, we’re hosting the Creative Crossover series. Follow the action! #McKCannes2021 mck.co/CannesLions2021
Cindy Kim Van Horne retweeted
What does the future of marketing look like? We’re bringing top brands and industry leaders together to discuss what it takes to achieve above-peer growth. Join us here: mck.co/3zzbKjc
#VivaTech #transformationalgrowth #omnichannel #futureofgrowth
.@VranicaWSJ Thank you for a wonderful discussion with Kelsey Robinson of @McK_MktgSales on how the pandemic has changed consumer behavior. on.wsj.com/3pJZfgc #WSJCFO
Cindy Kim Van Horne retweeted
Kelsey Robinson from McKinsey & Company shares insights on what the pandemic has done to the consumer, the emerging trends and how marketers are preparing for a new normal. #WSJCFO wsj.com/video/events/mckinse…
Congrats, Michael. Wonderful news and wishing you all the happiness my friend.
I’d like to thank @Twitter for dropping the crop the weekend after I married this gorgeous human so that y’all can enjoy this gem of a photo in its full 16:9 splendor.
ALT Two men getting married with their dog by their side
Our very own Phyllis Rothschild spoke with @kkschwab of @Marketplace about why customers who use loyalty programs are twice as likely to return to a brand and spend more. bit.ly/3aP841L @McK_MktgSales
Cindy Kim Van Horne retweeted
Reimagining the shopping experience with @McKinsey
🎥mckinsey.com/Videos/video?vi…
Thank you, @briansolis for collaborating with us on this piece. You brought great insights here...and why #retailers need to think like experience designers.
"Only if retailers stop thinking like retailers will they truly innovate."
via @CindyKimPR, @McKinsey
mckinsey.com/business-functi…
So true as more consumers move online, retailers need to think differently about personalization. @slek @McK_MktgSales
Read my latest for @CNBC on how retailers are personalizing the shopping experience amid COVID-19 through technology and social media
cnbc.com/2021/01/30/neiman-s…
