Experience and Culturalisation Consultant, Founder of @beyoglobal. Author of International User Research. Editor for @SmashingMag.

Bristol, UK
Joined November 2007
🚀It’s finally here! My new book ‘Research for Global Growth' is now live! USA: amzn.to/4asGwvY UK: amzn.to/4cP8fbX International cross-cultural research is essential for businesses aiming to thrive and strengthen their global market launch and growth strategies.
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“𝗔𝗜 𝗰𝗮𝗻’𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗻𝘂𝗮𝗻𝗰𝗲. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗵𝗼𝘄 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗰𝗮𝗻 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗼𝗺𝗽𝘁𝘀 𝘁𝗼 𝗺𝗶𝘁𝗶𝗴𝗮𝘁𝗲 𝗿𝗶𝘀𝗸." - I'm pleased that my article is published on this topic on @FastCompany bit.ly/AICulturalGuideOnFast…
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The new podcast episode with @ChuiSquared is out now! Find out how she has helped companies such as Spotify, Netflix, SEEK and Asana enter new international markets and her take on product expansion in Asia! Spotify: open.spotify.com/episode/6Pr… YouTube: youtube.com/watch?v=H3ncUK9F…
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Drawing on my 16yrs of experience working across 50 markets, the book dives deep into the complexities of international research. A compilation of my successful and challenging experiences throughout my career - with practical advice, actionable strategies & real-world examples.
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The book is for anyone directly/indirectly involved in global research, who are interested in understanding the complexities of international research. Also for those seeking a better understanding of ppl from diverse cultural backgrounds & contexts to make informed biz decisions
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Does anyone know any SME owners (employees size between 5 - 250) who: ➡️ Are considering or have passed on their business to one or more family members ➡️ Are considering pursuing a sale or closure in the next 2-5 years ➡️ Have closed down their business in the last 3 years
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🔎 Ahead of her talk on designing for international audiences, we interviewed culturalisation expert and global growth adviser @ChuiSquared! Here's a little taster of what we'll learn: pixelpioneers.co/blog/2023/s… 🗓16 June in Bristol ✍️Sign up: pixelpioneers.co/events/bris…
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Does anyone know any great user research freelancer based in the U.K. who are available in March/April and might be interested in a research project? #research #freelance #uk
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Languishing. A sense of stagnation and emptiness. It feels as if you’re muddling through your days, looking at your life through a foggy windshield. It wasn’t burnout. It wasn’t depression. We just felt somewhat joyless and aimless: nytimes.com/2021/04/19/well/… by @AdamMGrant
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Interesting talk by @worddoodles_EP about her experience in working on the NHSbooking service for Covid-19 vaccinations, ensuring the service would be inclusive for people of any sex or gender! #UXLondon
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#uxlondon kicking off in a few minutes and I’ll be first one up to speak. See on from the stage!
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Do come join us next week at #UXLondon! Here’s the direct link you can use if you’d like to attend for a whopping 20% off the ticket price: ti.to/clearleft/ux-london-20… Ping me if you're going!
Get to know the speakers at #UXLondon 🤩 Zoe sits down with Chui Chui Tan @ChuiSquared to chat about her life and experience in the industry! Catch her talk 'Designing for your international audiences, growing your international markets' on day one 👉 ow.ly/XUVx50Jn9h9
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Chui Chui Tan retweeted
Up next we have @ChuiSquared Not only the founder of @BeyoGlobal, Chui Chui is a culturalisation expert focusing on customer experience-understanding customers/users with different cultural backgrounds to help businesses define their strategies #UXL bit.ly/3hdL6Ek
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Thanks @tameverts for the kind words! And hello @OliverJAsh 👋 I don’t post as frequently on Twitter, more so on LinkedIn so feel free to find me and connect. Happy to chat!
Replying to @OliverJAsh
You should absolutely follow @ChuiSquared if you don't already. She has a wealth of information and experience, and she's a great communicator.
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Good to see such a great turn out to my talk @UXBristol this morning!
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One of my favourite podcast interviews I've done. @brendanjarvis is a great host. He's good at bringing out good stories from his guests. We cover lots of interesting topics. Watch: bit.ly/UXBrave-YT Listen: Apple bit.ly/UXBraveCCT Spotify spoti.fi/2VqRH6H
On #BraveUX this week, @ChuiSquared guides us through some of the fundamentals 🏛️ of cross-cultural UX research and shares some challenging stories from the field 😓. 📺 Watch the episode here - youtu.be/lG20Itgl_OM #uxresearch #userresearch #culturalresearch #globaldesign
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A podcast interview about international strategy. We touched on many areas including the direct and indirect ROIs of defining strategies by better understanding your customers and their context. ➡️ Apple podcast: apple.co/3iIOpp6 ➡️ Spotify: spoti.fi/2TDALJe
Something closer to home uxbristol.org.uk/2021/! Look forward to speaking with @Abby_the_IA @KatHusbands, @BenHolliday @flowbohl & Tom Ridley. Interesting topics! 16 July. It's FREE! See you there? PS: Think I've a small face? Wait till you go onto the website on your mobile..