Chris Dayley

Had a great conversation with a good friend and mentor @Mike_Stelzner about conversation rate optimization in a post covid world. Let me know what you think! socialmediaexaminer.com/conv…

Super excited to join my fellow marketers this week for some A/B testing fun!

Some quick tips from my recent interview with @benjshap on finding the value proposition for your business that converts people! martechpod.com/episode/craft…

Your homepage is NOT your sales page.I have seen so many companies that try to sell me on their homepage. That’s like a door to door salesman asking me to buy their product as soon as I open the door. Your homepage is the gateway to the rest of your site -use it to build interest

I keep hearing about companies that are in the process of redesigning their site WITHOUT A/B testing any of it. Stop it with the opinion driven designs! Catch bad ideas early on in the design process with a simple test first, and save yourself a headache later.

One of the first things I suggest to people when they are running an A/B test is: whatever you think will work, also test the opposite. If you think long form content will work, also test short form content. Give your audience a chance to tell you what they want!

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

“Always provide value. Value builds trust. Once you have that trust, you have the ability to do some selling.” – Mike Volpe

“Testing is the biggest no-brainer, and the killer of most stupid ideas.” – Avinash Kaushik

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe

“Sometimes you have to experiment with a lot of ideas and see which one sticks. If you’re unsure, let the market decide.” – Dorie Clark

“Make your marketing so useful people would pay you for it.” – Jay Baer

“I don’t care much for best practice. I care about conversions. That’s why I test.” – Michael Aagaard

“Don’t optimize for conversations, optimize for revenue.” – Neil Patel

“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg

“ #Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock

“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.’” – Adam Audette

“You can’t just place a few ‘Buy’ buttons on your #website and expect your visitors to buy.” – Neil Patel

“Your website should be your calling card, or your business front door.” – James Schramko

“Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth.” – Jonah Sachs