Associate Professor in Marketing at the University of Nottingham. Political branding specialist. Associate Editor - International Journal of Market Research.

Nottingham, England
Joined June 2009
Published!!! Finally received hard copies of my @routledgebooks political branding book (available online and from all good bookstores when they reopen). Time to think of my next book. So much going on in politics, where do I start 😂
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I'm honoured to join the Hucknall Pride in Place Board part of the @10DowningStreet regeneration strategy. I’m passionate about community engagement. I look forward to getting stuck in and work towards making this community-led initiative a success for all. @MichelleWelshMP
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Dr Christopher Pich retweeted
📍 Hucknall Pride in Place 📢 We have now held the first meeting of the #Hucknall Pride in Place Board. This is your funding, for you to help decide how it should be spent. It is a fantastic opportunity to invest in Hucknall and deliver the improvements local people want to see. Over the coming months, there will be events taking place where you can meet the board, share your ideas and play your part in shaping where the funding goes and what it is spent on. This is about listening to the people of Hucknall and working together to create a town we can all be proud of. More details will be shared very soon - please get involved and make your voice heard!
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Arrived in Guernsey 🇬🇬 ahead of meetings where I’ll be discussing all things related to democratic engagement and young voters in the UK and Channel Islands. It would be rude not to try the local produce as I read over a research paper #HappySunday
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Dr Christopher Pich retweeted
Where are we this morning? - 74 MPs now calling on PM to go - Mahmood, Healey and Cooper into see PM last night. Cabinet source tells me Mahmood/Cooper told PM to set out timetable. V late last night was told Cooper didn’t urge PM to set out timetable, what she did say unclear - Reed & McFadden urged PM to fight on - Lammy & Reynolds ‘by his side’ and ringing around ministers to try gather support/test water - PM weighing up options overnight, but No 10 did replace the PPS’s resigning late evening - Crunch cabinet this morning. Will be first time Streeting will see PM. - leading soft left figures been trying to ‘stop people losing their heads so we can have a less fraught response’ but one admitted late last night ‘it feels like it’s unstoppable now though’ - Cabinet minister last night: “I think the Lab party is about to put itself out of power for a serious period of time by repeating mistakes of the Tories” Will be outside No 10 on @SkyNews from 9am with @SophyRidgeSky as Cabinet gathers
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Just leaving Jersey 🇯🇪 after a successful pilot study which included 3 educational workshops in 3 schools on democratic engagement 🗳️✅. The interest and interaction with young people across Jersey was incredible and feedback like this ⬇️ makes my job worthwhile 😊 #JerseyGE2026
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Dr Christopher Pich retweeted
That's us! 🌍 The Artemis II crew captured beautiful, high-resolution images of our home planet during their journey to the Moon. As @Astro_Christina put it: "You guys look great."
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Dr Christopher Pich retweeted
🚨 Launch of the Artemis II rocket seen from a passing commercial plane (via @radddd44)
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Dr Christopher Pich retweeted
Students call for 'a more political curriculum' bbc.in/4lCg89s
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Thank you @BBCJersey for inviting me onto Alison’s show to discuss the 1st @UniofNottingham ‘Democratic Engagement Network Event’ in 🇯🇪. An inspiring event with speakers from the world of politics, education, charity sector & beyond, united to champion democracy and engagement.
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Thrilled to be working with @Shoutout_UK on a @UniofNottingham @TweetMRS special issue of the International Journal of Market Research: “Innovation in Public Opinion and Market Research: Misinformation, Trust, and the Future of Democratic Engagement” #Impact #Collaboration
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It was a pleasure 😁🤝 to attend 2 events @UKParliament yesterday organised by @Shoutout_UK & APPG Pol & Media Literacy. Both events showcased insightful research & practical recommendations designed to empower young people ahead of #VotesAt16 ✅ @ACitizenshipT @UniofNottingham
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Westminster Voting Intention (18-25 year olds): GRN: 32% (+16) LAB: 25% (-18) REF: 20% (+7) CON: 11% (-1) LDM: 9% (-3) OTH: 4% (=) Via @Savanta_UK , On 4-7 November 2025, Changes w/ March 2025.
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Dr Christopher Pich retweeted
ACT welcomes the Government's formal response to the Curriculum & Assessment Review report which confirms #CitizenshipEducation will become compulsory in primary schools! Read more about the report's recommendations: ow.ly/80QZ50XmZw4 #CurriculumandAssessmentReview
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Dr Christopher Pich retweeted
BREAK: Lucy Powell becomes Deputy Labour Leader Turnout: 16% Bridget Phillipson: 73,536 Lucy Powell: 87,407
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Dr Christopher Pich retweeted
Always disappointing when we need to send one of these.
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Earlier this month it was great 😀to catch up with @MichelleWelshMP ☕️and discuss several @UniofNottingham research projects and new initiatives related to our departmental research theme 'Marketing for Greater Good' and democratic engagement. #Votesat16 #DemocraticEngagement
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Dr Christopher Pich retweeted
Next generation of politics explained, Labour and Reform battling it out for the jock vote, while Labour and Greens compete for the Thesps, and the Tories only register above 20% with Mathmos
Plenty of ways you can look at the voting intention of 16-17 year olds, but here's a fun one: ➡️ PE and Business Studies students are much more likely to vote Reform 🌍 The Green Party does best with those who enjoy Drama at school 🔶 Lib Dems do best with modern language fans
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