Becoming a social media influencer is the most desired career in the United States and yet no one seems to want to put in the actual work to become one. There’s this perception that it’s difficult but in reality basically no one even tries. - Only 10% of Podcasts survive to episode 3. 90% of those quit before episode 20. You are in the top 1% of surviving podcasts if you upload just 21 episodes. - About 85% of Youtube channels don’t upload more than 5 videos. - About 90% of creators quit within 90 days of starting their channel, on any platform. - In livestreaming, over 70% of streamers quit by 6 months. 90% will quit within their first year. - 10% of X users are responsible for 92% of all tweets. (Pew Research Center) - If you upload 20 pieces of content consistently on any platform you are past 99% of people who ever tried. - A 26-week study (by Buffer) of 100,000+ creators showed that if you post in 20 or more weeks in the 26 week window you see 450% more growth than if you post in 4 week windows or fewer, *regardless of your content quality.* If you take 100 people interested in content creation who you think you are competing with, you are really competing with only a single person out of those 100 who might stay consistent. That person is probably not even in your niche. Your success in content creation depends on your ability to push past fear and post consistently. Just a reminder that you are never competing against anyone in content creation. You’re competing against yourself.