The future of lodging isn’t another tower with 400 identical rooms. It’s purpose-built, boutique spaces designed for why people gather in the first place.
Building another Marriott in San Francisco isn’t innovation, it’s inertia. The future is boutique hotels in unique cities, and that's exactly what we're doing with Assemble Hospitality Group.
Two sides of brilliance: The Bohr Room & The Newton Room. ⚛️🍎
🔹 The Bohr Room: golden layers with a full bed and ensuite, inspired by quantum leaps.
🔸 The Newton Room: compact clarity with a full bed and ensuite, inspired by the laws of motion.
The events industry is obsessed with size—bigger conferences, bigger productions, bigger everything. But when you strip it down, even something like Dreamforce is just a series of meetings. The magic happens in the smallest rooms.
That’s why we’re building retreat centers for 8–12 person teams. A space where they can set goals, jam on ideas, or reset for the year.
The Newton Room and Bohr Room at Assemble Hospitality Group Boise: clarity and complexity under one roof. 🍎⚛️
Being our smallest rooms, they're meant for single occupancy but still have the ensuite bathrooms, sitting area, and desk that each of our rooms offers.
The Edison Room is spark and substance. 💡
A first-floor studio with a queen bed, ensuite privacy, and bold green design. Inspired by Thomas Edison - the inventor who lit up the world
— it's the perfect room to recharge in.
The room is ADA complaint for the hearing impaired.
We have all been in conference rooms (often windowless!) that box us in. This one does the opposite.
At Assemble, you can map strategy in the morning and run a creative workshop in the afternoon. You can host a lounge session and later transform it into something entirely different.





