On this day in 1903, Henry Ford incorporated the Ford Motor Company with just 28,000 dollars from a handful of investors. One of them, a Detroit coal dealer named Alexander Malcomson, and a banker who put in 5,000 dollars saw that stake balloon into one of the great fortunes in American history. Ford had already failed at two previous car companies before this one. Five years later he launched the Model T, then the moving assembly line, and turned the automobile from a rich man's toy into something a working family could actually own. Two flops, then he changed how the entire world moves.