Digital marketing specialist | Cake maker | Charlie Lander #2 | All views are my own. I mostly tweet about social media marketing📱

England, United Kingdom
Joined April 2009
Charlotte Lander retweeted
Today we’ve announced a strong set of full-year results for 2023. Read more here: sc.com/en/investors/financia… #StanChartResults #HereForGood
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Charlotte Lander retweeted
social media updates you NEED to know 👇 😶Elon Musk announced that Fleets - Twitter’s own version of Instagram Stories - would be making a comeback but in a different way 👏Instagram is working on a new user-generated tool for businesses that’ll make it easier to feature user’s content in their IG shop 💸 Twitter will be allowing publishers to charge users on a per article basis, rather than a monthly subscription 👯‍♀️ IG is working on the ability to create public group stories 📲 BeReal has released a new feature called RealPeople, which will feature photos taken by artists, athletes, activists and everything in-between 🤖 TikTok is working on a feature that will create AI-generate profile pictures 🫶 LinkedIn is rolling out a new option for Premium subscribers that enables them to add custom CTA buttons to their profile 🥳 Creators across the globe can now monetise their Twitter account(s)… 🫣… But it looks like this could become a Twitter Blue only feature 👀 IG is still working on Barcelona, its new text app that could be a Twitter competitor. Adam Mosseri was allegedly the #127 member to join 😂 Twitter is… Struggling? Yesterday, a bug meant that Twitter users were randomly logged out of their accounts while using the social app on their desktop 🤔 IG is working on the ability to add a caption to Stories (but what makes this different to adding text to your Story already?) 💬 Reddit is testing a new feature called Chat Channels, where subreddits have a dedicated space to connect, ask questions or just hang out 🤷🏻‍♀️ IG is still working on the ability to post comments on Stories - this looks like it would mean that others can see your comment, it wouldn’t be private 🫡 Twitter looks like it could be working on a “Highlights” feature tab on your profile - perhaps an opportunity to showcase your best tweets? 💡LinkedIn has launched a new video series called Catalyst where it highlights people who have dealt with setbacks in their careers but still achieved success 🤳WhatsApp is officially rolling out a new feature which now allows users to log into the app on multiple devices And that's all for now folks! See ya'll next time 👋💜
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Charlotte Lander retweeted
I’ve watched this 19 times this morning.
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Charlotte Lander retweeted
I’ve spent 1500+ hours learning about cognitive biases and heuristics (AKA the stuff that drives *your customers* to buy) Here are the top 19 concepts that marketers need to know:
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Charlotte Lander retweeted
Today, we’re launching the new Link Sticker 🔗 globally. This allows anyone, regardless of follower count, to easily share links in a story. We’ve received a lot of feedback over the years on limiting links to accounts with >10k followers, and we heard you, 🙏🏼
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About time! Finally an Instagram video change to make it easier for content curators and those that have the pain of reminding people of video limits and formats 🙌 #socialmediamanager
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Inspired by Emma Wiggs' achievements our nursery children spent the morning making medals!
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Charlotte Lander retweeted
There are plenty of rumors when it comes to the Instagram algorithm. 🙄 Here are 10 facts (straight from Instagram): lat.gr/10algfacts 💫
Two different walking meetings today. Both beat *another* meeting at my desk 🤳
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Charlotte Lander retweeted
7 tips to writing social media content 1. Write like you are talking to a friend 2. Short and simple 3. Your posts should: inspire, engage, educate or entertain 4. Be Personal 5. Learn the rules of the platform 6. Repurpose and remix 7. Create conversations What would you add?
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Boris: Workers want to go back to the office IT department: we can't fix this one remotely Me: I'm good 🏡
25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵
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👀 waiting to see how this one plays out 😬 #socialmediamanager
We’re deeply sorry for the posts from Dulux this morning in response to the announcement of our relationship with @SpursOfficial.These do not reflect how proud we are to be the Official Paint Supplier of the Club. We’re investigating what happened and apologise to all Spurs fans.
Web managers, this is your 2 week reminder that Google's page experience update is coming & it'll impact your rankings. Not done anything? @ExposureNinja have a good podcast summary 🎙Digital Marketing Podcast with Tim Cameron-Kitchen exposureninja.libsyn.com/185… #digitalmarketing
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Instagram seem to be backing out of switching off the like count. Will those that need to step away from like counting, choose to turn it off?
Replying to @mosseri
So we’re testing a new option that lets you decide the experience that’s best for you – whether that’s choosing not to see like counts on anyone else’s posts, turning them off for your own posts, or keeping the original experience.
We're hiring for 3 new roles into my team: 1. Social channels manager, LinkedIn (London/Singapore) 2. Digital education manager (training) Warsaw 3. Digital channels planner (project & vendor mgmt) London/SG Team & role info 👉 linkedin.com/posts/charlotte… #flexibleworking
Auto responses are harsh! ☕
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