@ChadPollitt

Marketing Leader, Author x12, Global Speaker x100+, B1G Professor x2, Board Advisor x4, Co-Founder @Relevance & Former @USArmy Commander

 Indy 🇺🇸 Rep Dom 🇩🇴
chadpollitt.com
Joined December 2008
  • Tweets42.4K
  • Following2K
  • Followers25.2K
1.5KMedia
Going to War Taught Me Life's Most Valuable Lesson – "Embrace the Suck" on @LinkedIn linkedin.com/pulse/201410031…

Going to War Taught Me Life's Most Valuable Lesson - "Embrace the Suck"

It's been over 12 years since I laced up my boots in the Fertile Crescent. My time just before, during and after that experience has etched out the man and business professional I am today.

linkedin.com
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Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite marketingdive.com/news/netfl… via @marketingdive

Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite

While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.

marketingdive.com
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YouTube inks affiliate deal with AliExpress socialmediatoday.com/news/yo… via @socialmedia2day

YouTube inks affiliate deal with AliExpress

Creators will be able to tag the company’s products in their videos and earn commissions for any resulting sales.

socialmediatoday.com
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#AI tools helped find one of the most severe online bugs ever. Cyber experts are racing to patch it before hackers use AI to exploit it. wsj.com/tech/cybersecurity/a… via @WSJ

Exclusive | AI Just Found a Bug That Puts Up to 70% of the World’s Websites at Risk

AI tools helped find one of the most severe online bugs ever. Cyber experts are racing to patch it before hackers use AI to exploit it.

wsj.com
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#AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge? adexchanger.com/programmatic…

AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?

DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature fabricated author profiles.

adexchanger.com
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Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger adexchanger.com/platforms/ap…

Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger

Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because the tracking...

adexchanger.com
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Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger adexchanger.com/platforms/ap…

Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger

Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because the tracking...

adexchanger.com
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#AI backlash is growing—how brands should respond and build consumer trust adage.com/brand-marketing/aa…

AI backlash is growing—how brands should respond and build consumer trust

Marketers need to be transparent and proactive with how they handle consumers’ increasingly negative AI criticism.

adage.com
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Recent mistakes highlight the risks of #AI socialmediatoday.com/news/re… via @socialmedia2day

Recent mistakes highlight the risks of AI

A series of problems at Meta and X exposed some of the vulnerabilities in artificial intelligence systems.

socialmediatoday.com
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LinkedIn adds digital business cards socialmediatoday.com/news/li… via @socialmedia2day

LinkedIn adds digital business cards

The platform is rolling out personalized, scannable displays that can be added to users’ digital wallets and used to facilitate offline connections.

socialmediatoday.com
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Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About | AdExchanger adexchanger.com/publishers/g…

Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re...

Google and the DOJ filed the next round of paperwork that will determine what Google's punishment will be in the ad tech antitrust case.

adexchanger.com
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Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About | AdExchanger adexchanger.com/publishers/g…

Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re...

Google and the DOJ filed the next round of paperwork that will determine what Google's punishment will be in the ad tech antitrust case.

adexchanger.com
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#AI Fever Creates Cottage Industry For Small Agencies, Firms mediapost.com/publications/a…

Performance Marketing Insider: AI Fever Creates Cottage Industry For Small Agencies, Firms

Generative AI now hands businesses like OpenAI and Anthropic - newcomers supporting smaller brands - the creative power and optimization tools of a full-service Madison Avenue agency.

mediapost.com
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Apple Takes A Bite Out Of Programmatic | AdExchanger adexchanger.com/the-big-stor…

Apple Takes A Bite Out Of Programmatic | AdExchanger

Is the open web growing, dying or transforming? Plus: Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next chapter.

adexchanger.com
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Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good | AdExchanger adexchanger.com/marketers/zo…

Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good | AdExchanger

Zoom has 99% unaided brand awareness, which sounds great on paper. But there's a catch: Most people still think it’s just a video-call app.

adexchanger.com
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Guess what you can do with Meta’s Muse… You can create your own personal Life CRM. I have every data point meaningful to me from dozens of apps feeding my daily brief. I can even have it pay my bills and order my weekly groceries! #AI
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Concerns about social media’s negative impact are growing socialmediatoday.com/news/co… via @socialmedia2day

Concerns about social media’s negative impact are growing

New research from Pew found that sentiment surrounding app usage has soured over the last four years, with adults statistically more worried than teens.

socialmediatoday.com
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Meta adds #AI assistant to Edits socialmediatoday.com/news/me… via @socialmedia2day

Meta adds AI assistant to Edits

The artificial intelligence-powered “creative partner” is meant to help users discover patterns and create content in the video editing app.

socialmediatoday.com
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Key stat: 73% of marketers worldwide use generative AI for visual, image or video production, but just 41% use it for testing and optimization, according to a May survey from WARC and TikTok.
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Reaching The World’s Next 7 Billion Consumers Takes More Than Just Ad Tech | AdExchanger adexchanger.com/content-stud…

Reaching The World’s Next 7 Billion Consumers Takes More Than Just Ad Tech | AdExchanger

 The US combined with Europe’s five largest ad markets are home to roughly 8% of the world’s consumers. Together, they account for nearly half of global ad spend. It makes sense, then, that most...

adexchanger.com
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How Jeep is charting a new course for its marketing marketingdive.com/news/how-j… via @marketingdive

How Jeep is charting a new course for its marketing

Created by Highdive, “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.

marketingdive.com
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