Content strategy, production & marketing leader at @NPDigital; San Diego State University; always learning with a sense of passion and empathy. Let’s connect!
San Diego, CA
Joined April 2009
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Chad Gilbert retweeted
Want the DL on #GEO? 👀
@NPDigital VP @ChadGilbert gives us a primer from the #content #marketer perspective. Read his guest post, where he covers the essentials for improving #AI visibility and choosing the right tools for success. cmscritic.com/how-generative…
Chad Gilbert retweeted
You think social media isn’t driving sales? Think again.
The more consistent you are, the more your audience remembers you, even if the ROI isn’t obvious today.
#SocialMediaStrategy #DigitalMarketing
Chad Gilbert retweeted
Don't panic, but... Google has released a big AI update for SEO!
They called it: "AI Overviews"
About the update:
Google announced on May 14 that their AI generative experience is rolling out to the U.S. public soon. This isn't an opt-in feature; every user will receive it unless they opt-out.
What is "AI Overviews":
AI Overviews, formerly known as SGE (Search Generative Experience), are AI-generated answers to keywords that appear at the top of search results. We've already updated our SEO and content processes to increase the chances of being cited in these AI Overviews.
Impact on SEO traffic:
The impact will vary by industry and keyword. Informational content will be more affected than transactional content. E-commerce and local services should see minimal impact on revenue-driving traffic.
What Google isn’t telling us:
Google won’t specify when or for what keywords AI Overviews will appear. Clicks and impressions will be included in general numbers in the Google Search Console.
What you should do:
- Check important keywords for AI Overviews.
- See if you are cited and if the AI answer is accurate.
- Report any inaccuracies.
- Monitor keywords to adjust strategies quickly.
What we are doing as an agency:
- Testing, monitoring, and analyzing changes for over a year.
- Optimizing content for Generative Experience Optimization (GEO).
- Ensuring clear technical signals to Google.
- Creating comprehensive content for multi-step reasoning results.
- Tracking industry-level SEO impacts for timely strategy pivots.
- Focusing on promoting authority through citations and mentions.
Continuously analyzing and adapting to future changes.
Stay ahead of the curve and adapt your SEO strategy to leverage these AI-powered changes!
Chad Gilbert retweeted
Reaching your target audience in 2024 requires a new script. We’ll share it with you in our upcoming webinar with Neil Patel, David Shapiro, and Chad Gilbert.
Register now to get the link for January 16! 👇🏼
advanced.npdigital.com/conte…
#ContentMarketing #DigitalMarketing
Chad Gilbert retweeted
Here is the original tweet with the data. xitter.cf/neilpatel/status/17324…
You’re using the wrong social network.
If you had to guess, which ones are driving the highest return on ad spend (ROAS)?
I’ll give you a hint… it’s not Instagram or TikTok.
At my ad agency, NP Digital, we run ads for our clients on all major social platforms.
Plus, we have access to data from over 1 million sites.
Before I break down which social network has the highest ROAS, here’s the percentage of revenue that comes from each social network.
Keep in mind, that I am only looking at the revenue numbers for social, not other marketing channels.
Facebook - 32.37%
YouTube - 28.19%
LinkedIn - 11.47%
Instagram - 10.92%
TikTok - 8.44%
X - 4.41%
Snap - 3.18%
Pinterest - 1.02%
Now can you guess which platform has the biggest ROAS?
X – 6.8
Pinterest – 5.2
Snap – 4.9
TikTok – 4.1
YouTube – 3.9
Instagram – 3.3
Facebook – 3.2
LinkedIn – 2.6
X produced the highest ROAS in the last 30 days.
Keep in mind that even though the ROAS may be better on some platforms over others, some platforms can drive much more volume, such as YouTube and Facebook.
Assuming you have no issues with a particular platform, you should spend money on all of them as long as it's profitable.
Chad Gilbert retweeted
This platform has the highest return on advertising spend, according to NP Digital
𝕏 produced the highest 'Return on Ad Spend' as compared to the other social networks when an ad agency, NP Digital ran ads for their clients on all major social platforms.
𝕏 is a big wide open opportunity for people to spend money with a great return.. via @neilpatel
Chad Gilbert retweeted
Increasing Access to Education for Millions of Students; An Interview with Ken Ruggiero, Co-Founder and CEO of Ascent Funding @ascent_funding techbullion.com/increasing-a… #education #students #funding @TechBullion
Chad Gilbert retweeted
To prioritize brand potential, Moz has released a new metric – Brand Authority.
As Nikki states, this new metric will help you see how you stack up against your competitors to get a deeper understanding of your brand’s total influence.
#BrandAuthority #SEO
Chad Gilbert retweeted
Optimizing images comes with many benefits, such as improving accessibility and visibility on Google.
Here are 5 advantages of optimizing images.
Chad Gilbert retweeted
AI may aid content production but can't emulate experience, expertise, authority, or trust - all critical elements in Google’s guidelines.
NP Digital’s Chad Gilbert says:
👉🏼 Prioritize E-E-A-T and utilize AI as a helping tool only.
#aitools #eeat #googleseo
Chad Gilbert retweeted
Facing challenges with Google SGE? 👀 Chad has 3 tips for success!
✅ Target top-ranking publications with digital PR.
✅ Create relevant, high-value content.
✅ Generate buzz on and offline.
Check out neilpatel.com for the full POV breakdown
#SEO #DigitalMarketing
Chad Gilbert retweeted
SEO can be time consuming, but NP Digital’s own Rob has 3 tips to speed up your SEO workflow.
✅ Level up your Excel game
✅ Get familiar with regular expressions
✅ Use ChatGPT
Check these SEO tips out and let us know if you agree or disagree.
#seo #digitalmarketingskills
Chad Gilbert retweeted
With Google's new generative AI capabilities, we know organic traffic will decrease.
Understanding how it'll impact your brand is crucial to your success, but don't worry, we got you covered!
Learn more: bit.ly/3NyiiGB
Chad Gilbert retweeted
Focused on taking your TikTok game to the next level? 🚀
Chad and NP Digital’s advice: Level up your marketing efforts with TikTok's new keyword insight explorer to boost your engagement and CTR.
Now go make your content great! 🎥
#tiktokmarketing #keywordresearch
Chad Gilbert retweeted
Google's consistent improvements on GA4 are offering features such as:
➡️ Improved conversion tracking options that enhance data-driven decisions for your business and marketing efforts.
Check out our GA4 insights and let us know your thoughts on the GA4 improvements 🚀
#ga4
Chad Gilbert retweeted
A new month means a new round of noteworthy wins for our clients 🙌
Interested in securing media coverage for your brand? Learn more about how we can help: bit.ly/3oOPwsQ
#digitalmarketingagency #mediacoverage
Chad Gilbert retweeted
My agency is not sleeping on AI integration - let me show you how NP Digital is stepping into the future.
From using AI to automate tasks to improving marketing/advertising efforts, my ad agency is not neglecting the usefulness of AI.
You shouldn’t either 👊🏼
