EMEA focused B2B marketing company, offering centralised data, campaign and demand generation services for multi-country B2B programmes
Sophia Antipolis, France
Joined April 2011
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What's the key to succeeding in ABM? Make sure you also update the KPIs to include Top and Mid of the funnel activities such as engagement and coverage. celsiusinternational.com/the…
Keep ABM simple, choose simplicity to help your brand success in a digitally elusive world celsiusinternational.com/kee…
The days of guessing or trial and error are now gone. DATA CAN CHANGE THE WAY YOU THINK ABOUT ABM. ow.ly/DOdd30kSxQo
We have all seen a great deal of activity in this area during 2018. However, the journey is far from over! ow.ly/rwv230kSxNO
ABM challenges: Here’s a simple truth when it comes to most marketers; we have more data than we can cope with. Fighter pilots call it ‘helmet noise’. ow.ly/vEg630kSxAv
So, what should be a main priority for those marketing and sales departments which need to show themselves, and others, how well individual campaigns have progressed? celsiusinternational.com/cam…
If you are ready to move from the WHY to the HOW, the Definitive Guide to Account Based Advertising could well be the most important guide you’ll read. ow.ly/x1Ud30jGYCg
Social ABM pushes beyond the constraints of IP Address and Geographic Targeting into the realm of person-based targeting. ow.ly/Gxjl30jGYIc
IP-targeted ads deliver content through web publishers. Easier said than done. Are there any known challenges on IP targeting that your vendors would not want you to know? ow.ly/RECa30jGYF8
23 main categories into aprx. 300 sub-categories and 50 technical categories can change the way you look upon ABM. ow.ly/GRZc30iXDUQ
The combination of Account Based Targeting (both IP targeting and Geo-Fencing) with a DMP (Data Management Platform) represents a real revolution - ow.ly/NqqT30iXDSr