Startup playbook for creating and developing new market categories of products and services, written by those who have done it before. Curated by @akennada.

Silicon Valley, CA
Joined September 2014
CategoryDev retweeted
Market makers face a difficult battle. The world — at least at first — is comfortable w/its old ways. forbes.com/sites/falonfatemi… @falonfatemi
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CategoryDev retweeted
I will send many reminders. The #PulseConf2016 Running Club will meet Wednesday and Thursday morning at 6:30am fo… d3dhqk2br2olrw.cloudfront.ne…
CategoryDev retweeted
TSIA Executives to Speak at the Pulse 2016 Customer Success Conference lnkd.in/egWAMEu
CategoryDev retweeted
Category Creation: Building Businesses That Turn Industries On Their Heads ow.ly/ZKPN6 @kittukolluri
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CategoryDev retweeted
Had fun sharing my views on new category creation in #saas with @akennada: categorydev.com/new-category… xitter.cf/categorydev/status/704…
What do investors think about new category creation? @nakul lends his perspective: spr.ly/6015BdOGT #saas #vc #valuation #tech
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CategoryDev retweeted
Why @BetterWorks @GainsightHQ @Salesforce get it right with their category-building conferences: saastr.com/why-we-spent-1m-t…
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