60-yr-old CEO, scientist, 11x Ironman, RAAM winner, elite masters runner, author of The Toughness Myth (real-world, evidence-based mental toughness strategies)

Ft. Collins, Colorado
Joined April 2014
Finally able to share some exciting details about my book (link👇). 10 yrs dev concepts, 3 yrs of writing, & GRATEFUL to have 1 of fav writers (@sweatscience) pen the foreward!! I'm told it'll hit bookshelves/ Amazon/etc. in Oct but if you'd like 1st access (& signed if that matters 😉), link for pre-orders below. More to come, but it's a fun, fun day!
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34 years of being luckiest man on earth!
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Brad Cooper, PhD retweeted
Peres Jepchirchir has won the Olympic, World Champs, Boston, NYC, and London marathons. An insane record... She just tested positive for EPO. She essentially stole at least $1.5 million in prize money alone in her career. Much more in appearance and sponsorship.
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She's known as @chrissiesmiles for a reason, but she has no idea how much joy her kind comments about The Toughness Myth meant to this rookie author. Won't hit bookstores until 2027, but if you'd like early access (Dec), details and pre-order options below. Grateful!!
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Seeking advice from runners/trail designers. We have extra acreage so I mowed a 400M track into it a few yrs ago but kept it simple. Would love ideas to enhance/maintain surface without breaking bank so community could enjoy? Thank you!
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Whenever someone mentions “mental toughness” - a valuable next question is to ask whether it’s “functional” mental toughness (leading to desired outcome) or simply MT for sake of MT (or attention). The real thing (fMT) sits at the center of the triad, as shown here:
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Thinking back to an all-time fav Strava memory. Visiting Four Corners monument & my brain says “oooh- this could be fun!” Grabbed shoes & ran a mile through CO, NM, UT & AZ in the 95 degree heat while family joined line & rolled their eyes 🤣🤣🤣 (It’s 5 laps, by the way 😉)
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One of notable changes to training at 60 has been eliminating “hero” sessions (due to my lack of confidence) and instead addressing specific variables but staying within self. This morning was encouraging - and specific - session.
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Many questions about the "1% Experiment" (Dec marathon/April Ironman) after a decade away from serious training at age 60. Now two months into process, some of you are asking for details. Here you go! (link 👇)
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Social media's toughness myth emphasizes the grind. The Legacy Matrix, from new book, understands there's a place for grinding (verb), but it's not a place to (fully) live. I'm 1st to admit a tendency to drift into Grinder quadrant, a signal my upward aiming has been lost and the path forward. The Toughness Myth won't be in bookstores until early '27, but you can get early copy for yourself or your teams in early Dec via pre-order link below.
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This strategy has been very effective for me at age 60. I’ve learned it’s best to cap my weekly mileage at 60 miles. But when feeling good, tempted to nudge upward. Instead, I now add time on bike and hold the 60-mile cap consistent. So far, so good!
Want to get better at running? Bike more. Seriously, if you’re a hybrid athlete or just new to running, biking is a great way to build endurance with minimal injury risk. It's also a great way to add additional aerobic volume for higher mileage runners without increasing chances of injury. Running is high impact. And most people new to running are not in good enough shape to keep running truly easy. Biking fixes that. Everyone can bike "easy." Biking is particuarly usefull for lifters just getting into running and anyone that is "heavy" (even if lean!). It's much easier to manage intensity and ensure you are getting the correct training effect. And yes, for all you about to spam my comments about how you can't get better at running if you only bike, that is not what I'm saying. You do need to run if you want to get better at running, but you probably don't need to run as much as you think (if you cross train) to see good improvement. But building up mileage safely takes time so while you are slowly and smartly increasing your weekly mileage, hop on the bike in between runs to greatly accelerate improving your aerobic endurance.
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Brick by brick! Wasn’t sure how Sept training would flow w/ 2 half marathons, hosting 4 day coaching retreat + other events at house but came together in the end. Two months to CIM and 6 1/2 months to IM TX! 🙏🎯🚀
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Encouraging 1:25 half marathon today on hilly, constant-turning course. At age 60, I’m no longer in hunt for OA so peeked at “placement” in younger age groups. Only 2 guys over 40 beat me so I’ll take that as a win 🤣🤣
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The algorithm lays out one option for how our lives will develop. But there’s an alternative. open.substack.com/pub/better…
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Good read from Steve that resonates. I stepped off curb in middle miles of 70.3 triathlon run, unknowingly snapping fibula. Felt it but trying to catch guy in front of me. Set run course record to finish 2nd OA (small race).10 sec after crossing finish, couldn’t put weight on it. Didn’t run for months.
Tigst Assefa ran the third-fastest marathon in history on Sunday, winning the Berlin Marathon in 2:11:04. For the last 2 kilometers, her Achilles tendon was "completely gone." It's been reported as a rupture. "She was effectively running on one leg." Through 40km, she was on world record pace, on pace to run 2:09:45. An unbelievable time. She started feeling pain at 31km and just pushed through. Holding on to the pace. But after 40km, she was visibly limping and slowed significantly She still won in the 3rd fastest time in history. After the race, she was immediately rushed for scans and medical treatment which confirmed a complete achilles tear, surgery, and missing ~6 months of competing. Her manager said, "With a tendon like that, I don't know how she could finish." Absolutely insane toughness. But it begs the question: how do you run 2 km on a ruptured tendon? Is that superhuman? The science is fascinating. And it's something I personally experienced. During World War II, anesthesiologist Henry Beecher studied 215 severely wounded soldiers. About a third said they felt no pain at all, while nearly three-quarters said they didn't want any drugs for the pain. He concluded that "strong emotion can block pain." Neuroscientist Howard Fields proposed an explanation for this phenomenon: the motivation-decision model. Your brain weighs pain against everything else you want at that moment. When something bigger is at stake, it can turn pain down with its own opioids. If you need to make it to the medic to help you and your squad survive...you don't feel as much pain. Your body is prioritizing its signals, and it decides this one (pain) gets in the way of a much more important goal. Think of a pilot in an emergency. Alarms flashing and buzzing everywhere. They all matter. But a good captain tunes out everything except what's needed to steady the plane first. That's our brain. Now picture Assefa, she's in the closing miles of the race. A new world record is in her sights. She's spent years training for this and knows what it brings. She feels the Achilles, a little at first, then more. But part of her tunes it out just enough. The pull of the finish is too strong. She still felt pain. It didn't go away and it got worse as the race went along, but the pain was up against a lot. I've experienced this first hand. In 2014, I raced a half-marathon as my tune up to attempt an Olympic Trials qualifier in the Marathon. With about a mile to go, my Achilles started to scream. I ignored it and closed my last mile in 4:30 to win. I got the victory...but then was out for months because I partially tore my achilles. I still felt pain, but if you asked me during or even after the race I would have told you, "Oh, just bad tendinitis." My brain had edited the signal. So is it toughness? Yes. It still hurt a lot. As I'm sure it did with Assefa. But toughness is more than handling discomfort. It's navigating it: asking whether the risk is worth the reward, without being blinded by the goal. It's why sometimes the tough decision is to quit. In my case, I should have stopped immediately. It was a meaningless tune up. For Assefa, maybe winning Berlin was worth it? It's hard to say. The same brain that let her run on one leg is the one that can blind you. On Everest, researchers found climbers so locked on the summit that they couldn't turn around. They called it an "escalation of commitment and difficulty stopping." That's why real toughness is so hard to figure out. We're always pulled, sometimes to slow down, other times to press on. And both can be the right answer. Real toughness is creating the space to take the right action. It's a decision-making process. If the goal is big enough, your brain will let you push through almost anything. That's the gift and the danger. Toughness is knowing which finish line is worth it.
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