I gave out diet advice ten years ago like I had life figured out. I did not.

This sauna hides behind fern walls at the end of a gravel path. Twenty minutes in the heat and my head is clear again. We keep buying more stuff to feel better, and quiet was enough the whole time.

This little creek runs into the same rocks every day. It does not stop and it does not make a scene. It just finds the cracks and keeps going until it gets where it was headed.

Most people were never your buyer. Write for the one who is.

A cider brand cleaned up its shelf, a 158-year-old name came back from the dead, and a turkey finally got its close-up.

If the words still work with someone else's name on them, they were never yours.

Some of these trees have been standing here for hundreds of years. They have seen every kind of season and they are still just doing their job. It is hard to stay stressed about your week standing next to something that patient.

I would rather lose the wrong hundred people than bore the right ten. What is an opinion you hold that your industry hates?

Five seconds is all a stranger gives your page. Most businesses spend them saying nothing.