Blogs, social media, and all other forms of content marketing and content strategy for healthcare organizations.
Chicago
Joined June 2012
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Exciting news! We're merging with award-winning healthcare marketing agency SFC Group. This will be our last post, so follow us with SFC Group!
Instagram: bit.ly/3TlTyW5
Facebook: bit.ly/3T53QZa
LinkedIn: bit.ly/3TmkuVA
What are you willing to pay to get a patient? A good question to consider when investing in marketing services and technology. #HMPS19
Yes, patient audiences are important, but who are your target audiences within your organization? What do they care about and what are your goals for them. #HMPS19
I took a long hiaitus from Twitter (gotta do that sometimes). but it's great to be back sharing about #HMPS19 Noticing that we're calling them customers now, not just patients. 'Bout time!
Loyalty = Convenience + Experience (patients care about quality, but they care about convenience just as much) #HMPS18
CareContent retweeted
First fun fact for #HMPS18: @PennMedicine was founded by Ben Franklin.
CareContent retweeted
Marketing's role in behavior change - motivators to change behavior, first you have to attract peoples attention #hmps18
CareContent retweeted
SEO is extremely important for #VoiceFirst strategies - here are @nathanpdavid non-negotiables - take note! #hmps18 #hcmktg
There's a threshold for using fear to prompt behavior change. You want to scare people into action, not horrify them so badly that they tune out. #HMPS18
Why it’s time to put patient and user experience first in #healthcare #DigitalMarketing: ow.ly/L5DX30i7ewq
It’s time to put patient and user experience front and center in #healthcare #DigitalMarketing. Here’s why: ow.ly/eu5y30i7d47
Your physicians use electronic health records—but how much do they know about the benefits and drawbacks? #EHRs ow.ly/JlPI30hPWFC
Electronic health records mean data at your fingertips, but less time facetime with patients. How do you feel about #EHRs? ow.ly/I57y30hPWoY
Hey, physicians: Do you love or hate electronic health records? Either way, there’s a reason for that. #EHRs #PatientCare ow.ly/KXNf30hPVTo
5 ways to capture website viewers … and 4 Web designs that say “nope”: #ContentMarketing ow.ly/sscQ30gS0P8
What is your bounce rate, and what does your website design have to do with it? #hcmktng ow.ly/nY2i30gS0yN
Does your website look like an Audi, or a Studebaker? #PatientEngagement ow.ly/BmXw30gS0s3