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Creating enduring brands for a changing world.

New York City
Joined March 2009
Photo by Carbone Smolan (@Carbone_Smolan)Photo by Carbone Smolan (@Carbone_Smolan)Photo by Carbone Smolan (@Carbone_Smolan)Photo by Carbone Smolan (@Carbone_Smolan)Photo by Carbone Smolan (@Carbone_Smolan)Photo by Carbone Smolan (@Carbone_Smolan)Photo by Carbone Smolan (@Carbone_Smolan)Photo by Carbone Smolan (@Carbone_Smolan)Photo by Carbone Smolan (@Carbone_Smolan)Photo by Carbone Smolan (@Carbone_Smolan)
50,000feet and Carbone Smolan Agency are joining forces to offer the best in brand experience. 50000feet.com/news/50000feet…
Carbone Smolan retweeted
Today on Brand New (Noted): New Logo and Identity for @seyfarthshawLLP by @Carbone_Smolan underconsideration.com/brand…
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Congratulations to the teams at @seyfarthshawLLP, @Carbone_Smolan, and @RubensteinTech. We are incredibly proud of this work and partnership. #LMA #Legalmarketing #branding
We proudly introduce our new brand and website, which reflect a distinct client experience, combining the scale of our legal representation around the globe with our innovative service delivery capabilities. | seyfarth.com seyfarth.com/news-insights/s…
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The Seyfarth Australia team have been celebrating the launch of our new brand with cake and champagne. #TeamSeyfarth #Australia
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Carbone Smolan retweeted
We proudly introduce our new brand and website, which reflect a distinct client experience, combining the scale of our legal representation around the globe with our innovative service delivery capabilities. | seyfarth.com seyfarth.com/news-insights/s…
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Hand-spun wisdom and tons of amazing work from @TheKawalOberoi at today’s Brand New Conference. No jacuzzi problems! #BNConf
Carbone Smolan retweeted
This new gaming device is like a Game Boy for design snobs f-st.co/zcTmXAm
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It's now much more common for agencies to offer everyone a chance to share their views on projects than it used to be – but does it make for better creative work? CR's advertising correspondent @BenKayWriter is skeptical bit.ly/2nJZrAp
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Carbone Smolan retweeted
Twine house is topped by a twisting continuous concrete slab: at.dezeen.com/2p85S0n
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THREAD: We looked at the top 7 words in the "About Me" section at top 10 financial institutions (JP Morgan, Morgan Stanley, Bank of America, etc). We wanted to see how these companies speak about themselves and their brand for their audiences.
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Two words that the companies stayed away from was "wealthy" and "rich". Those words are awkward nowadays, with the emergence of social justice and awareness of the wealth gap in this country. People in this class increasingly prefer words like "comfortable" or "fortunate".
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What missed the cut? Well, it seems messaging around people and integrity. Only 3 firms mentioned "people", "talent", "employees" and "diversity", while only four firms mentioned "integrity". Interested in the entire article? Check it out here: linkedin.com/pulse/top-7-wor…
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Not sure what agency that is but that’s some dope street art right here on Vanderbilt in Brooklyn @DanLevitan and yes, honking won’t help!
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So excited!!
🐇 ❇️This Wednesday our friends @Carbone_Smolan will be hosting AIGANY's FREE monthly MIX event. See you there! bit.ly/2ozHZ1n 🐇 ❇️
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Carbone Smolan retweeted
🐇 ❇️This Wednesday our friends @Carbone_Smolan will be hosting AIGANY's FREE monthly MIX event. See you there! bit.ly/2ozHZ1n 🐇 ❇️
Congratulations to @onepeloton on its #IPO today on @Nasdaq. We were pleased to represent the underwriters in the offering. Read more: t.lw.com/xkhkeq
Live and in-demand: we're honored to welcome cutting edge fitness company @onepeloton to the Nasdaq family! #OnePeloton
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Carbone Smolan retweeted
Ad of the Day: Spotify’s campaign aims to tap into music nostalgia with a reminder that while people's lives may have changed, their music taste hasn't buff.ly/2NlL8Nz
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