You can't coach what you can't see. Turbo Wash got visibility into who was engaging across their sites, then made it a competition. One struggling location became a team win. Training visibility changes everything. More LEAD customer success stories ➡️ hubs.ly/Q04xZvcF0

In this week's featured #CARWASH Magazine article, "Time to Sell" by Tom Gresham, we take a peek at when to sell, how to do it, and who the right buyers are. Read CAR WASH #Magazine Fall today to get the full story. Not an ICA member? Join today at hubs.ly/Q04xX3dB0

The Car Wash Show 2027 in Las Vegas will be full of education, connection, and community opportunities. The Show will be held from May 3-5, 2027. Get ready for more great guest speakers, sessions, booths, and community! We'll see you there! Is it May yet? #gocarwash

In "Completion Isn't Comprehension," ICA's Brennan Merkle provides evidence for a new way of thinking about training. The problem isn't more teaching; it's layering traditional education with coaching from knowledgeable staff. Read the full article: hubs.ly/Q04xcctH0

What's the best way to increase #productivity? John Briggs has an answer. In the latest episode of #CARWASH Exchange, Rich DiPaolo sat down with the author to discuss employee productivity. To hear about Briggs's strategies, listen to the full episode: hubs.ly/Q04xc27s0

In the most recent edition of #CARWASH Pulse, we saw some fascinating data. Cancelled/lapsed members are not leaving the business, and 89% of members intend to renew. The most glaring challenge? The economy. View all the #insights on hubs.ly/Q04xbWfk0. #gocarwash

Peak season. Short-staffed. Students leaving. 72–90% learner engagement. These washes spent the summer building repeatable training across every location, not just surviving the busy stretch. Shout to these Summer Adoption Leaders 🙌 hubs.ly/Q04wZM8x0

#CARWASH Pulse Q4 survey is here: bit.ly/4ymB6hH Q4 is about customer loyalty and churn. We need your voice to ensure the findings are relevant to the industry. The #survey takes 5 minutes. Participants receive a set of data points after the survey closes. #gocarwash

The answer already exists. Now your team can find it. Notebooks turns your SOPs and safety manuals into an AI knowledge base your team can search in seconds — no more digging through binders. New in LEAD → bit.ly/3UDwntk #CarWash #Training #Development

What sets the #carwash industry apart? It's the people. CAR WASH Magazine Fall features a titans of car washing, an industry #leader that has changed the way we think about washes: Richard Enning. Read Richard's CAR WASH Magazine feature now on hubs.ly/Q04w02ST0.

Introducing Champions Spotlight, an opportunity for the ICA to highlight the brands providing exceptional services to the industry. In this spotlight, we're focusing on work of Car Wash Superstore and National Pride Equipment. Learn more at hubs.ly/Q04vKMjt0

In the latest episode of #CARWASH Exchange, ICA's Rich DiPaolo talks to Keith Lutz, CEO of @KleenRiteCorp, about the resilience and growth of the #self-serve car wash market. It's a conversation you won't want to miss! The latest episode is available on all platforms now.

#CARWASH Magazine has shipped! There are five amazing featured articles this Fall: 🫧The Power of People 🫧Time to Sell 🫧Gaining a Foothold 🫧Pulse: The Feedback Operators Never Hear 🫧Completion isn't Comprehension Read the "The Power of People" on hubs.ly/Q04vs5D90.

The Car Wash Show™ is coming sooner than you think! In 2027, TCWS returns to Vegas. May 3-5, TCWS will be delivering more can't-miss education sessions, connections, and community. Stay tuned for more information about 2027 speakers and events. We can't wait to see you there!

Kinda chic to be part of ICA. Get the best insights for your business with CAR WASH Magazine, Pulse, Exchange, LEAD, and The Car Wash Show. Learn more here: hubs.ly/Q04sQxZ10

#CARWASH Pulse Q3 is live! Read for consumer, retailer, and supplier insights. Don't forget to check on Pulse In Focus! The theme of this edition was Tech and AI. Pulse looked at implementation across the car wash industry and how it's perceived. Don't miss out on the data!

At the ICA Board of Directors meeting in Michigan, the board toured the Tommy's Car Wash campus. It was an insightful look at the newest technologies being implemented. There were great discussions and reflections that reinforced the importance of ICA's mission. Until next time!

"We've got week one down. Week two down. But what about month four? Year one? They all need that next layer." 30 years in retail. Charles Drummond at Clean Car Wash on the training gap most operators aren't closing. bit.ly/45EIBEd

Listen in on conversations with industry leaders with #CarWash Exchange. In a recent episode, Justin Alford of Benny's Car Wash discusses the truth behind car washing: that it's a global and constantly evolving industry. See the latest here: hubs.ly/Q04ryXLH0

Don't forget the Coolest Car Campaign! To enter, post a picture of a cool car that comes through your wash with the hashtag #coolcarforica ICA asks that license plates are blurred unless permission has been given. Learn more at hubs.ly/Q04rfFqy0