Rukam Capital | Backing founder-led teams from proof to scale. Founder-first capital at an early stage. https://xitter.cf/t.co/TnOYeQPzcm
New Delhi
Joined February 2021
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Rukam Capital’s Gen Alpha Decoded: The Consumer Brand Dynamic report is now live. It breaks down their journey from digital discovery to parental conviction and the spaces where their loyalty is won. rukamcapital.com/reports/?ut…
May the spirit of this festival remind us that goodness, hope and perseverance always matter. Wishing you and your loved ones a festive season filled with positivity, and new beginnings.
Happy Dussehra.
rukamcapital.com
A trek, a forgotten childhood snack, and a big idea. That’s how @godesi_foods was born.
Vinay Kothari set out to bring locally made Indian snacks to mainstream markets. Today, it has grown to 86 products and ₹55 Cr+ in revenue.
Swipe to discover the story behind the brand.
Discipline gives you the road, showing up keeps you walking it, and belief in yourself carries you to the end of it.
rukamcapital.com
🤖 Made with AI
Building a business takes more than just capital.
@Ajahagirdar, Founder and Managing Partner, Rukam Capital, joined The Offline Network to discuss what it takes to build a business, from making sound decisions and solving everyday problems.
The conversation also touched upon understanding your audience and raising the right amount of capital.
Tune in: youtube.com/live/vkFPpYLIDXY…
Your shoes can make or break your day.
Ahmad and Prateek built Yoho to address tired feet on the daily commute, making comfort and ergonomics a normal part of everyday footwear.
rukamcapital.com
Rukam Capital Fund II, a scheme of Rukam Capital Fund II Trust (Registration No. IN/AIF2/23-24/1321)
Investment Manager: Mentorx Incubation and Advisory Services Private Limited
rukamcapital.com
No founder salary in the books means no real EBITDA. Every cost counts, yours included. Book your salary early and know your true numbers from the start.
rukamcapital.com
Some of the most important startup work happens before anyone is watching.
That’s what stealth mode is.
rukamcapital.com
Tell people what's happening before they ask.
According to Santosh Sharma, co-founder of BookMyJet, this is how you ensure smooth user experience.
Watch Startup Table with AJ, S3 E8 for more such insights.
rukamcapital.com
A little patience in the beginning can save you a lot of rebuilding later.
Startups should build keeping this thought in mind. Make each step count.
rukamcapital.com
🤖 Made with AI
We put four founders on the spot with a few quick questions.
Catch Episode 7 of Startup Table with AJ as Sanchit Agarwal, Prateek Kedia, Anushree Goenka, and Nitin Pahuja, take them on.
rukamcapital.com
What if everything you think you know about Gen Z is only half the story?
We're spilling the tea on the generation that's rewriting the rules.
Gen Z: A Deep Dive Into India’s Most Influential Consumer Cohort is almost here.
Stay tuned for the launch.
rukamcapital.com
Would you let AI have the final word?
Nearly half of Gen Z would, showing how naturally AI is becoming part of the way they navigate everyday choices.
Know more in Gen Z: A Deep Dive Into India’s Most Influential Consumer Cohort.
Stay tuned for the launch.
For Gen Z, the festive mood comes with a bigger shopping cart.
So, what makes them spend and where does that money go?
Find out in Gen Z: A Deep Dive Into India’s Most Influential Consumer Cohort.
Stay tuned for the launch.
rukamcapital.com
This is just a glimpse. There's a lot more to uncover about what's driving Gen Z's choices and behaviors.
Stay tuned for the launch of Gen Z: A Deep Dive Into India’s Most Influential Consumer Cohort.
Launching soon.
rukamcapital.com
