@CanadianTourism

This is my soapbox & I’m standing on it! @CanadianTourism takes a critical look at the marketing efforts of Canada’s various Destination Marketing Organizations

 CANADA
Joined June 2019
  • Tweets2.5K
  • Following74
  • Followers98
191Media
In addition to playing up the VAGINA angle @expregina plays down their #canadian heritage by rocking a dot com domain name instead of #Canada's #dotca. They should have both #Tourism is an entirely internet driven/dependant niche and the sooner #DMOs figure this out the better
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The head of marketing for #tourism #Moncton #exploreNB @tourismnb deserves to be fired Spending millions of dollars on television commercials while overlooking an obvious albeit horrible domain choice that would only cost ten bucks destinationmonctondieppe.ca you can't make this up
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Canadian Tourism Talk retweeted
Canadian Tourism Talk@CanadianTourism24 Mar 2023
NOW LET THIS SINK IN cbc.ca/news/canada/new-bruns… @TourismNB spent 1.7 million dollars on advertising during the #WorldJuniors & $10 on their domain name destinationmonctondieppe.ca BUT WORST OF ALL never felt it important to register the .com version of their moniker for another $10!
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The marketing mistakes being made at #CanadianTourism organizations like @tourismregina, @DestinationBC @DestinationCan & @TourismNB highlight a lacking of the experience required to effectively manage these highly financed government sponsored programs leaderpost.com/opinion/lette…
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300K in funding and can't afford their domain OK
Lois 🇨🇦@Lois5600702819 Mar 2023
Minister @R_Boissonnault: Tim Reid is also the CEO of REAL in Regina, who just received $297,000 in federal funding. This is the kind of work he does - having to apologize to an entire city (and the entire province) for the crude mysogynistic rebranding of Tourism Regina.
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Carla Harris (they/she)@CdnShieldCarla20 Mar 2023
Oxford Languages defines “rape culture” as a society or environment whose prevailing social attitudes have the effect of normalizing or trivializing sexual assault and abuse. Tourism Regina needs a leadership overhaul. We need to do better.
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I now know why the brass at @ExpRegina @tourismregina didn't have the foresight to register or purchase the domain name experienceregina.ca before launching their rebrand They were thinking with the small head and not the big one #tourism #canadianTourism @DestinationCAN
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Canadian Tourism Talk retweeted
Michael Gerald Gibbs
@Mikeggibbs23 Mar 2023
Wow. The Regina Tourism Board should be fired like asap.
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Canadian Tourism Talk retweeted
Paul Dechene@PaulDechene19 Mar 2023
I was just shared this response to Experience Regina/Tourism Regina/REAL's "Show us your…" & "Rhymes w/" campaigns. I think this encapsulates pretty well what was objectionable about it… #yqrcc
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The @tourismregina rebrand failed not only by comparing the city of #Regina to a vagina but more so by failing to secure the .CA version of their domain name experienceregina.ca to facilitate the rebrand Tourism orgs ought to own BOTH the .ca & .com versions of their domains
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Canadian Tourism Talk retweeted
Jeet Heer
@HeerJeet18 Mar 2023
Tourism Regina is out of control (for non-Canadians: Regina is pronounced to rhyme with vagina).
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Canadian Tourism Talk retweeted
Alexander Quon@AlexanderQuon21 Mar 2023
The Experience Regina rebrand and its fallout made it into the Washington Post washingtonpost.com/nation/20…

Tourism agency apologizes after sexualizing Canadian city’s name

Experience Regina, a Canadian tourism organization, apologized after city residents complained it used insensitive slogans.

washingtonpost.com
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It would have been far wiser for #Tourism #NewBrunswick to spend the bulk of their funding on a great domain name & less on advertising because great domain names save advertising dollars. Attempting to brand destinationmonctondieppe.ca by any means is a colossal wasted of time and $

Home - Destination Moncton Dieppe

Pjila’si, welcome, bienvenue to the place where vibrant culture, natural beauty, and urban energy meet. Moncton-Dieppe a place that invites you to slow down, dive in, and experience something real,...

destinationmonctondieppe.ca
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I'm not sure how much money @TourismNB gets from @DestinationCAN each year but perhaps #destinationcanada or maybe @melaniejoly can find a way to give #NewBrunswick an extra $10 so they can afford to register the domain name they spent over a million dollars advertising on TV!
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NOW LET THIS SINK IN cbc.ca/news/canada/new-bruns… @TourismNB spent 1.7 million dollars on advertising during the #WorldJuniors & $10 on their domain name destinationmonctondieppe.ca BUT WORST OF ALL never felt it important to register the .com version of their moniker for another $10!
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LET THIS SINK IN FOR A MINUTE @TourismNB spent over $1,000,000 on television commercials to market #MONCTON to the world globalnews.ca/news/9483848/n… but only spent $10 on a really horrible domain name destinationmonctondieppe.ca & the bad domain isn't even the worst part of it

‘Money well spent’: New Brunswick punts $186,000 in Super Bowl ad - New Brunswick | Globalnews.ca

The province said that thanks to heavy advertising during the World Juniors Hockey Championship, they were able to get a deal on a Super Bowl ad.

globalnews.ca
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Instead of taking a holistic national approach to the promotion of #CanadianTourism Canada has chosen a splintered hap hazard approach in which the Provinces are allowed todo as they please resulting in crazy marketing campaigns like the @tourismregina show me your vagina debacle
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Seems as though @tourismregina has officially joined the long list of tone deaf #CANADIANtourism marketing boards that showcase our country to the world. Strange domain choice given discoversaskatoon.com & discovermoosejaw.com but "show me your regina/vagina" Should FIRE EM!
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Canadian Tourism Talk retweeted
Global Regina@GlobalRegina23 Mar 2023
‘Sexist and wrong’: Experience Regina slogans weren’t presented to mayor, tourism CEO ahead of launch dlvr.it/SlNb1x #GlobalRegina
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Have you been grocery shopping lately? Have you noticed that the cost of EVERYTHING is going up? Soon a bag of potato chips will be a luxury for many North Americans. Not good considering it’s a staple food for many!
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