The Right's R&D Lab. We test cutting-edge tactics and tools in real-world campaigns to foster a culture of innovation in the conservative movement.
Joined April 2020
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The Supreme Court's NRSC v. FEC ruling is being covered as an ad story. It's also a staffing story.
New video: what our 2026 Political Careers Survey reveals about why campaigns can't keep talent, and what party committees can now do about it.
We tested a new way to listen to voters: an AI texted 202 people in battleground districts, asked what they'd tell a candidate, and followed up on every answer.
Their word for the economy was never "inflation." It was groceries, gas, rent.
Voter Vocabulary:
Explore the full results here: campaigninnovation.org/resea…
Republicans are leaving ~$80 million on the sidelines every cycle.
Not the candidates. Not the message. The email infrastructure.
We analyzed the email headers of 75 House and Senate campaigns. Here's what we found. →
Read our detailed research on the partisan email divide here: campaigninnovation.org/resea…
NEW RESEARCH: Does adding a text message to your canvassing program actually improve turnout?
We ran an experiment during #VAGov election to find out.
The answer: yes — but only if you get the timing right.
Read the full report → campaigninnovation.org/resea…
Our latest research from a field test during New Jersey's 2025 gubernatorial election highlights the importance of testing creative everywhere (including on mail) and gives insights into what works to boost turnout ahead of 2026
To put this in context, if every voter who received mail in our test got the "streak" message, we would have seen 233 more votes for no additional cost.
In tight races where an extra 1-2 points in turnout can make the difference, this is no small feat.
Visit our website to read the full report: campaigninnovation.org/resea…
Our new report reveals how down-ballot Republican campaigns trailed in digital fundamentals in the 2025 Virginia House of Delegates elections.
The data point to a widening digital divide not just in dollars raised, but in operational capacity.
With Facebook ads, the Democrats' financial advantage was clear, but there was also a divide in how many unique Facebook creatives the parties ran.
Democrats better understood the importance of variety in algorithmic advertising.
In order to be more effective in 2026, conservatives need to focus more (and earlier) on the digital campaign fundamentals like email infrastructure, website strategy, and advertising capacity.
Read the full report here: campaigninnovation.org/resea…
📊 New Report: The 2025 Political Salary Benchmark Survey is here.
We surveyed 246 professionals across campaigns, consulting, and advocacy to understand pay, benefits, and satisfaction in political work.
Check it out → campaigninnovation.org/resea…