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The Trump campaign has spent far more on Facebook ads than any rival campaign. At the time of writing, the campaign and its associated fundraising committee have spent $11,326,128 on 196,352 ads in just under a year. @MotherJones
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“There’s a bias against print and if it wasn’t on a college campus I’d agree with them,” said Alex Kronman, the Colorado-based company’s founder and CEO. “Print is still huge on college campuses — might be the last place on earth that’s it huge.” @C_and_E ow.ly/TD4C30osCjQ
The wait continues on whether federal campaigns will be able to receive low or no-cost cybersecurity services from an organization co-founded by former Clinton manager Robby Mook and Romney manager Matt Rhoades. @C_and_E
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Join the authors behind Ballotpedia's Daily Presidential News Briefing as they catch you up on what has happened so far. Find out who is running, who is on the fence, what the campaigns are doing, and more.
Wednesdays at 11:30AM Central! @ballotpedia
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"Don’t let the prospect of a flashy new hire press announcement cloud your policymaking hiring decisions."@C_and_E
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Groups and campaigns can capitalize on a new search tool to scan donor and expenditure data from the federal to the local level across all 50 states. @C_and_E
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Republicans have a new subscription service to help them navigate the digital ecosystem. Best Practice Digital wants to help campaigns, PACs and groups formulate digital strategy and get the “maximum output” from their effort and from vendors. @C_and_E ow.ly/ibX630ofKfy
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Digital budgets are now in the multi-million dollar range but remain a low percentage of campaign’s total media spend.
Report puts digital spending last cycle at $623 million, below earlier estimates which pegged it around $950 million. @C_and_E
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It’s now a necessary day-to-day tool that most campaigns use as part of their supporter and fundraising cultivation programs, as well as for field through their volunteer organizing and voter outreach campaigns.
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