Fandom & Pop Culture Creative Strategist. Consulting Creative Director. Advising brands and agencies. Keynote Speaker. Founder: Innes Agency & The Forge

United Kingdom
Joined June 2007
At WorldBuilder Summit, I'll be talking to myself…. Well, I'll be talking to a future version of myself. The Fandom Professor beams in from 2036 to help me look at where The creator economy, gaming, fandom, entertainment, multi platform reach, we'll look at it all… #fandom
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New York Advertising Week and New York Comic Con were amazing. Loved speaking about fandom at them both, and New York is one of my favourite cities in the world! #fandom – at New York, USA
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One week back from New York Comic Con. And I'm heading back to London Comic Con and the Popcultr Summit. Let's gooooooo!!!! #fandom @MCMComicCon
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Join 15,000 other people and follow me on Linkedin for fandom insights, strategy and all things fandom, and culture marketing. linkedin.com/in/calvininnes
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Fandom doesn’t stop at Pokémon, gaming or entertainment. It can form around sourdough bread making, gardening, philanthropy or charity. If people shape their identity, and invest time, energy and money into something, the conditions for fandom are already there. #fandom
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I'm heading to Ulaanbaatar, Mongolia, to speak at SMART Conference 2026 on September 28. SMART from Mongolian Marketing Association is Mongolia's biggest annual creative and marketing conference. My keynote is called From Audience to Fandom: Stop Renting Attention.
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I had a great conversation with Dan Bennett from @OgilvyConsult last week at @thesubthread community evening, discussing fandom and the psychology behind it. Great conversation, great evening.
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Check out the latest article in my newsletter: Angry Fans Are Giving You Valuable Information linkedin.com/pulse/angry-fan… via @LinkedIn
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Brands kept asking agencies to “tap into fandom marketing.” The phrase was everywhere, but its meaning was rarely clear.
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That gap inspired Fandom Power: Marketing in the Age of Nerd Culture, now available in a revised and re-edited edition focused on the fundamentals.
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That gap inspired Fandom Power: Marketing in the Age of Nerd Culture, now available in a revised and re-edited edition focused on the fundamentals.
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