Caliber Group

Another great night at the AAFTucson ADDY Awards is on the books. 🥂 At Caliber, we're honored to work with clients and a team focused on impactful work grounded in audience insights, built on data-driven strategy and measured by business impact.

Roses are red. Metrics are sweet. 💘 This Valentine’s Day, we’re celebrating what marketers really fall for: the thrill of our clients closing a deal, the satisfaction of metrics moving in the right direction and the joy of a unanimous vote in our client's favor.

Meta is changing the social media scorecard from "reach" to "views." For marketers, this redefines how the algorithm measures success. In 2026, brands that create content tailored to their niche audience will outperform those chasing impressions at a large scale.

Cheers to 2026 and a New Year focused on clear results. As we step into the year ahead, we’re focused on smart and innovative strategy, clear objectives and measurable outcomes. Thank you to our clients and partners for trusting us to build the right teams that deliver results.

Happy holidays from the Caliber Group! 🎄❄️ Wishing you a joyful holiday season and a strong start to the year ahead. As the year winds down, we’re grateful for the opportunity to celebrate and reflect on our team's successes in 2025!

Giving back for Giving Tuesday. 🩵 This morning, the Caliber team rolled up our sleeves to support our client, Casa de los Niños, by assembling care packages for the unhoused. We’re proud to support the nonprofits that work every day to uplift and strengthen Arizona.

Happy Small Business Saturday! We’re proud to celebrate the entrepreneurs who create jobs and keep our economy moving forward. As a small business, we know the resilience required to turn bold ideas into real impact. We’re honored to support local businesses.

We pause this Thanksgiving to express our immense gratitude for your loyalty, trust and continued partnership. Happy Thanksgiving!

Congrats to majority local investors Edmund and Wendy Marquez and Ali Farhang, and all of the minority local investors shown here who are buying the Tucson Sugar Skulls! The Caliber Group was thrilled to partner with the Sugar Skulls to announce the new ownership yesterday.

Audiences can spot AI content a mile away — and it could be hurting your brand reputation. 82% of Americans can tell when content is AI-generated, and 40% view brands more negatively for using it, according to a recent Hookline& report. PC: Hookline&